Product Evaluation Survey

Over the weekend, Drew McLellan posted on Drew's Marketing Minute stating it's Time to listen up.  It's what we've been saying all along: organizations have to listen.  Drew explains, "marketers have a tendency to 'talk' a lot.  After all, we have a lot to say.  We have features to point out.  Benefits to reference.  Special pricing to announce... But we also need to listen."  The struggle is always, how?  It's easy to have grand plans of wanting to hear from customers to make adjustments to incorporate their thoughts, but it's harder to enact a program and respond to feedback.  Here are Drew's Marketing Minute tips:

• Client satisfaction survey
• Client needs assessments
• Attend industry tradeshows
• Monitor blogs for your organization and competitors
• Read trade publications
• The old-fashioned suggestion box
• Google yourself/company

It's important to keep in mind other types of online questionnaires and web feedback forms you could use to listen as well, like product evaluation surveys.  If you're a Cvent Web Survey user, you can take listening via online surveys a step further by setting up email alerts for questions answered in a specific way.  You can then follow up immediately with contacts who are unhappy or have great ideas you want to discuss.  An immediate, personal response, how's that for listening?