There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

Incentives have become the necessary evil in marketing and other forms of survey research. In the days of old it was common to send out a single dollar with a mailed survey to encourage participants to complete their survey. As data collection methods have evolved toward online survey platforms the...read more

When it comes to measuring customer satisfaction there are many camps. The one thing most market researchers will agree on is that customer satisfaction (CSat as it is also known) is a multi-dimensional construct. What this means in English is that a customer’s satisfaction with your brand, company,...read more

As researchers we live and die by the response rates to our surveys. This is true for both consumer and B2B marketing research. There are many tricks that we can employ to improve our response rates in order to ensure we can reach a comfortable level of accuracy. Getting to know our audience is the...read more

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

Every now and then as marketing researchers we need to take a step back and review our procedures. I had one of those moments this week. I launched a survey to assess factors important in the selection of a training facility. A pretty standard B2B market research survey if there ever was one.Before...read more

In an earlier post, I discussed the importance of making sure you are hiring the right candidate for your open position. While pre employment assessments can help you make big strides toward more informed hiring decisions, your job is not complete. You need to make sure that you are preparing the...read more

In a crowded job market, hiring managers know how overwhelming the response can be for a new job posting. Choosing a new employee means reading through countless cover letters and resumes, narrowing the pool down to a few interview candidates and conducting second-round interviews. With all of this...read more

Every organization has dealt with the mistake of hiring the wrong candidate. While a candidate can look impressive on paper and have an awesome interview, it can be very challenging to accurately screen potential hires. After all, it's easy to put on a good front for an hour-long interview. Rather...read more

Employee morale surveys are critical to understand how workers feel about their role and the organization as a whole. As we continue to discuss different workplace employee relation survey methods, let's look at new hire surveys and how they can ensure you're making strong additions to your...read more