Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

Direct to SPSS Download Feature

It seems as if everyone in market research is overworked, and perhaps underpaid, but such is the “new normal”. In order to keep up with an ever increasing workload, we have to find ways to increase efficiencies without sacrificing our work’s quality. The tools we use, and how we use them, can offer...read more

The Art of Asking and Connecting with Customers [TED Inspired]

Greg's most recent post, Get Back to the Trenches, reminded me of a session I attended at the recent Mid-Atlantic Marketing Summit. Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of Digital at Cygnus Business Media, Bob London, Founder & President of London Ink, and Bob Ragsdale, VP of...read more

Skip This: Survey Logic Best Practices

Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that provides truthful and enlightened responses? With that said it amazes me how many surveys go out that do...read more

Using Invitation Forwarding to Grow Your Responses

As winter winds its way down and spring looms on the horizon, I was reminded recently of a sampling technique used in the old days that has taken on a new spin. It used to be called snowball sampling. Just as a snowball gets bigger as it rolls down the hill, this form of sampling builds up the...read more

7 Steps for Gathering Customer Testimonials

A customer testimonial is a great way to gather feedback that you can share with others, whether they are current customers or prospects. The idea is to share happy customers’ experiences and praises, ultimately influencing others. Social networking and word of mouth are so important today, that...read more

Don’t Train Your Employees – Educate Them!

Poor customer service could land you a prime time spot filled with bad reviews on various social media channels for everyone to see. Customers have power, which means they can and will publicize both good and bad experiences, so exceptional customer service is necessary. You probably already know...read more

It's Never Too Late to Start an MR Program

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

Patterns in the Data

Survey data analysis has been known to generate table after table of output. If you follow the approach of “run everything to find anything” the volume of output increases exponentially. It’s times like these, especially if you are developing a report for senior management consumption, that the...read more

Becoming a "Best Place to Work"

It's that time of the year again. Allergy season? March madness? Yes, those too, but more importantly it's time for the Best Places to Work survey results to come out! Some believe that getting on lists from publications like AdAge or Washingtonian is about frivolous self-promotion and is a waste of...read more
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