by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by April 26, 2013
Online survey platforms, such as Cvent, offer the user a wide
variety of tools designed to maximize the user experience. After
all isn’t that what we are looking for…an engaged respondent that
provides truthful and enlightened responses? With that said it
amazes me how many surveys go out that do...read more
by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by January 9, 2013
A customer testimonial is a great way to gather feedback that you
can share with others, whether they are current customers or
prospects. The idea is to share happy customers’ experiences and
praises, ultimately influencing others. Social networking and word
of mouth are so important today, that...read more
by December 21, 2012
For many larger companies, non-profits and governmental
organizations the need for market research is thoroughly
understood, valued and budgeted for. Marketers and strategists
within these entities realize that market-driven consumer insights
are essential to maintaining or expanding their position...read more
by December 10, 2012
Poor customer service could land you a prime time spot filled with
bad reviews on various social media channels for everyone to see.
Customers have power, which means they can and will publicize both
good and bad experiences, so exceptional customer service is
necessary. You probably already know...read more
by July 3, 2012
Survey data analysis has been known to generate table after table
of output. If you follow the approach of “run everything to find
anything” the volume of output increases exponentially. It’s times
like these, especially if you are developing a report for senior
management consumption, that the...read more
by March 29, 2012
It's that time of the year again. Allergy season? March madness?
Yes, those too, but more importantly it's time for the Best Places
to Work survey results to come out! Some believe that getting on
lists from publications like AdAge or Washingtonian is about
frivolous self-promotion and is a waste of...read more
by March 21, 2012
On occasion I come across a post that really moves me to action. In
a recent Greenbook newsletter Edward Appleton raised two strong
points about market research’s role. I strongly suggest reading his
post if time permits, but in summary he raises a few questions that
we need to be able to answer....read more
by January 20, 2012
When I began thinking about a post on geo-demographics, it felt
somewhat off topic for a survey-related blog. Then my senses
cleared. In the research business, this goes for both consumer and
B2B marketing research, the elements of demographics and geography
are powerful predictors of behavior. If...read more
