by May 15, 2013
Today marks National Employee Health and Fitness day! This annual
event occurs the third Wednesday of every May and is dedicated to
encourage physical activity in the workplace. Though it’s only
recognized once a year, it’s important for businesses to realize
that instituting health and wellness...read more
by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by March 25, 2013
Customer satisfaction measurement can be best described as part
art, part science, and part intuition. Regardless of how you view
it there are several moving parts to this equation. Satisfaction,
as a measure itself, is part of a larger equation centered on
profitability. When designing a...read more
by October 12, 2012
Tracking studies are one of the most important tools market
research professionals can bring to bear on understanding changes
in the market. Trackers are used to measure change in brand
awareness, customer satisfaction, product usage, competitive
position and likelihood to purchase. According to...read more
by August 28, 2012
As someone involved in B2B market research, I am often asked by my
internal and external clients a very simple question “Why do
customers buy from us?” As simple as this question may seem it is
not always the easiest to answer. Most clients, especially those in
the C-Suite, expect this to be...read more
by August 2, 2012
We talk a lot on this blog about how your customers are arguably
your best source of information on your brand image, service
offerings, and overall customer experience. Taking advantage of
this resource to have an honest conversation with your target
audience is referred to as utilizing "Voice of...read more
by March 26, 2012
Talk doesn’t cook rice, or so an ancient Chinese philosopher said.
In the realm of customer satisfaction, both of these quotes hold
sway. I was reminded of this in a recent post by Dana Vaille of
Chadwick Martin Bailey. Dana was expressing her discontent
about a recent purchase she had made. The...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by September 28, 2011
The advent of online survey platforms has increased the
researcher’s ability to test a variety of marketing mix variables,
hence the need for a deeper understanding of experimental design.
Previous posts have discussed variable types. In this post, we will
examine some of the tricks needed to...read more
