Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more

Are you, or have you considered using the likes of Facebook, Twitter, YouTube, Pinterest, LinkedIn and other social media platforms as a part of your organization’s learning strategies?  If you said “Yes!” congratulations!  You’ve joined the next generation of learning! If you are not yet on the...read more

I happened across this TedTalk today from 2005: Richard St. John's 8 Secrets to Success. I've never met anyone who didn't want to know the secrets to success so I thought I'd share Richard's secrets: Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My personal favorite secret to success...read more

If there is one thing that hasn’t changed in the marketing research arena it is the need to gather data quickly. If anything, this trend is accelerating. As we head into the craziness that is political season in the United States, we will begin to see more ‘opinion polls’ being quoted with all sides...read more

More than ever consumers are in control of what marketing they interact with. Companies are becoming smarter, savvier, and more social about where and how they market their products and services and how they engage their customers. If one of the ways that your company gauges success of your online...read more

No matter what your flavor of research: market research, political or social polling, employee and human resource research, client satisfaction or some other variety it is best to strive for brevity. This is one of the most difficult challenges facing survey authors given the complex nature of...read more

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more

According to a recent poll conducted by Harris Interactive, the average American thinks that over half of the world’s population speak English – the reality is that only 20 -25% speak English as a native or second language. In addition, there are about 200 languages that have a million or more...read more

When you first start a survey program, whether it's a job evaluation and employee review form, an internal customer service survey or a public opinion poll, you have a lot of decisions to make. You need to select a survey method, survey system, sample size... And you have yet to write a question....read more

We all know the holidays are getting closer, which means office pot lucks are about to become all the rage. What will you be bringing? How is your office going to make sure that not everyone plans to bring the same thing? How do you determine the winner of this year's Tastiest Dish Awards?...read more