Excuse Me, May I Ask You a Question?

Excuse me, may I ask you a question? This is what we do as market and survey researchers. We ask questions designed to meet specific research criteria thus minimizing the risk decision-makers face. On surveys the majority of these questions will structured, with the occasional unstructured or...read more

Using Surveys for Accurate Lead Generation

In recessionary times, the main marketing goal for large corporations is to simply (or not so simply) retain customers. For mid-sized companies, however, lead generation remains a critical goal. That was one finding of MarketingSherpa’s 2010 Email Marketing Benchmark Survey. In the survey,...read more

Polling Tools Make it easy to Vote for the Best Cupcake

What's that old saying? The average person gains 10 pounds during the holiday season? Here on the Cvent Marketing team, that might be true. Tuesday, December 15th was National Cupcake Day, but one day didn't seem like enough time to celebrate this delicious treat. Instead, we celebrated Cupcake...read more

Vote for your favorite Pot Luck Dish with Ease

We all know the holidays are getting closer, which means office pot lucks are about to become all the rage. What will you be bringing? How is your office going to make sure that not everyone plans to bring the same thing? How do you determine the winner of this year's Tastiest Dish Awards?...read more

Export Values Increase the Accuracy & Effectiveness of Data Analysis

Most survey poll creators will agree that while respondents always prefer to have choices explained clearly in words and phrases, numbers are much easier and far more effective when drawing inferences from the data collected. Take this typical sample customer service satisfaction survey question:...read more

Twitter Is More Than Just A Customer Feedback Management Tool

Customer feedback management can be a challenge for any organization, both large and small. Someone passed on an article by Kalena Jordan in SiteProNews, How Twitter Is Teaching Businesses the Lost Are of Conversation, that I thought had some good insights. While Twitter gets lots of positive buzz,...read more
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