by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by November 8, 2012
Long-time users of Facebook have seen a lot of changes to the
social networking website over the years, from status updates to
timelines. But there's one Facebook feature that can help you
develop your customer relationships instead of checking up on old
flames: Facebook Sponsored Stories. Ernan...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by February 21, 2012
Are you, or have you considered using the likes of Facebook,
Twitter, YouTube, Pinterest, LinkedIn and other social media
platforms as a part of your organization’s learning
strategies? If you said “Yes!” congratulations! You’ve
joined the next generation of learning! If you are not yet on
the...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by October 12, 2011
I happened across this TedTalk today from 2005: Richard St. John's
8 Secrets to Success. I've never met anyone who didn't want to know
the secrets to success so I thought I'd share Richard's secrets:
Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My
personal favorite secret to success...read more
by May 27, 2011
While some companies have embraced the power of the internet and
take of advantage of user-generated content, real time, updates,
and dynamic updates, some companies are still lagging behind.
For those companies that use the internet to power their business,
an online poll can get immediate, quick...read more
by September 14, 2010
If a measure of your site's success is how often and how long
people come to and stay on your site then you know how important it
is to grab your audience's attention and engage them once they are
on your site. This may be especially important for news sites and
networks, which actively compete for...read more
by August 27, 2010
You may think that your work on a webinar is over when you finish
your presentation. However, much of your webinar’s success relies
on what happens after the live event. If you want to maximize your
leads and generate more business, you must create a follow-up
program. Surveys are a great tool to...read more
