Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more

We all know how important listening to customer feedback is, but we don't all do it. Since I work at an online survey software company, it makes sense that when I was wondering how many people who read this blog are currently conducting customer surveys that I'd immediately want to poll our website...read more

While we've discussed the infinite learning opportunities that online surveys present for your company, there is another great benefit of short online survey response sets and online polls: they can be fun. Between large blocks of text and a few images, so many websites look the same. Sure, there...read more

In recessionary times, the main marketing goal for large corporations is to simply (or not so simply) retain customers. For mid-sized companies, however, lead generation remains a critical goal. That was one finding of MarketingSherpa’s 2010 Email Marketing Benchmark Survey. In the survey,...read more

In a recent post, Diana discussed the growing number of mobile-only households – those who do not have a land line telephone – and how it affects the political polling process. While public opinion polls will still be conducted via phone, it's important to recognize the significant challenges an...read more

Social media is growing, and its having an impact on the way businesses attract new customers and listen to existing customer opinions. While browsing many of these social media platforms, I've noticed organizations conducting online polls. I think it's important to understand that while public...read more

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more

People argue about the value of a Viral Forward-to-a-Friend feature many email marketing and email survey tools have. Take this DMNews article. One of the email experts think forward-to-a-friend is a gimmick for email marketing tools to say they're viral. On the other side of the fence is the...read more

According to a recent poll conducted by Harris Interactive, the average American thinks that over half of the world’s population speak English – the reality is that only 20 -25% speak English as a native or second language. In addition, there are about 200 languages that have a million or more...read more

We often get survey emails in our inboxes: retail surveys about a purchase we made online, restaurant questionnaires asking about dining experiences, hotel guest survey forms about a recent stay, we even get the B2B market research surveys looking to measure client satisfaction and customer loyalty....read more