34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it's a good idea to step back and examine our response rates. Here are a few ideas to get you started.  Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in the email (and don't...read more

New Release Feature: Chapter Looping

We introduced chapters in our last major release, pages of questions that help to provide organization and hierarchical structure to a survey. That was the first step to being able to provide question and section looping. Looping allows respondents to iterate through the same chapter multiple times,...read more

The Magic of Survey Logic

Engaged respondents are more likely to take your survey seriously and provide truthful response. Using dynamic logic is one of the easiest ways to engage a respondent and make his or her experience more memorable. This is important to your project because engaged respondents are more apt to provide...read more

Being Dynamic: 4 Ways to Improve the Respondent Experience

Making your survey dynamic is one of the easiest ways to engage the respondent and make his or her experience more memorable. Why is that critical to your success? Engaged respondents are more apt to provide robust opinions and make it through to complete the survey. After all, as market researchers...read more

Tailoring the Survey

Let’s face it, most people are not jumping at the chance to complete surveys. People often associate surveys with being long, impersonal and containing a lot of irrelevant questions. Thankfully, many online survey tools – including Cvent – have many features to make improve the respondent experience...read more

Unclog the Pipes: Increase Survey Relevance

Online survey tools have dramatically expanded the researcher’s ability to customize the survey a respondent sees. This is critical for enhancing engagement, and in theory, increasing the accuracy and validity of the data. The logic tools available with feedback management software platforms, such...read more

Working with Net Promoter Score

Fred Reichheld while working with Bain and Company developed an alternative to traditional customer satisfaction and loyalty research. The Net Promoter Score (NPS) was first released via an article in the Harvard Business review in 2003. It is based upon a single question (the ‘ultimate question’ if...read more

Piping as a Means for Creating Dynamic Surveys

In a prior post, I spoke to the basics of simple branching, where respondents receive a different slate of questions (they go down a different branch) based upon their response to one or more prior questions. The advantage here is that respondents do not have to review irrelevant questions. This...read more

Building Surveys with Logic: Two Questions to Ask First

Cvent offers a smorgasbord of survey question logics within the online survey platform. From Advanced to Pipe, from Link to Branch, survey builders can really ensure that only relevant questions appear to each of their respondents. And, let’s be honest, who doesn’t like answering questions about...read more

7 Survey Don'ts for Collecting Feedback

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer...read more
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