by October 17, 2011
Marketing automation and revenue performance management are the
newest buzz words for marketers. We're being asked to improve the
quality of leads that reach our sales teams, so they can spend more
time doing what they do best: winning more business. At the same
time, we're being asked to measure...read more
by October 21, 2010
A study conducted earlier in the year by the Advertising Research
Foundation (ARF), and reported in the August issue of Quirk’s,
sought to uncover what the road ahead looks like for marketing and
advertising research. The study delved into the pressing issues
facing researchers, the timelessness of...read more
by April 21, 2010
A couple months ago, I wrote a post talking about how one of the
things you should do to be innovative is step back from user
feedback. I came across this post, Why You Should NEVER Listen to
Your Customers, today that resonated that same
sentiment.Entrepreneurs always need to be reminded that its...read more
by March 23, 2010
The secret is out - all kinds of companies use customer service
surveys to measure how well they are performing. I have received
three survey invitations in the past week from my electric company
to a travel website I recently used to book a vacation. As
consumers continue to receive hundreds, if...read more
by March 21, 2010
I recently received an email survey invitation to complete a set of
online questions about a recent hotel stay. Four days later, I had
forgotten to complete the survey, and I received a reminder email
survey invitation with the same subject message. Upon opening the
message, the survey's lack of...read more
by March 5, 2010
As we've recognized the importance of providing good customer
service in the banking and restaurant industries in earlier
discussions, retail is another field where surveying consumers is
vital. From clothing stores to music stores to sporting goods
outlets, retail surveys are a strong component of...read more
by January 22, 2010
Surveys can provide an effective means for research, marketing and
customer service. Unfortunately, survey forms typically take a
considerable amount of time to create, distribute and collect.
Online surveys solve the distributing and result collection
problems. But, web surveys also offer the...read more
by January 14, 2010
Even a well designed survey may be undermined if a researcher does
not give adequate consideration to the timing of a survey. It
is important to consider when to survey new or returning customers.
If a company waits too long to solicit feedback from customers,
they risk the possibility that a...read more
