Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Lead Generation Tips: Know your Prospects

Marketing automation and revenue performance management are the newest buzz words for marketers. We're being asked to improve the quality of leads that reach our sales teams, so they can spend more time doing what they do best: winning more business. At the same time, we're being asked to measure...read more

The Road Before Us

A study conducted earlier in the year by the Advertising Research Foundation (ARF), and reported in the August issue of Quirk’s, sought to uncover what the road ahead looks like for marketing and advertising research. The study delved into the pressing issues facing researchers, the timelessness of...read more

Don't Listen to Customers

A couple months ago, I wrote a post talking about how one of the things you should do to be innovative is step back from user feedback. I came across this post, Why You Should NEVER Listen to Your Customers, today that resonated that same sentiment.Entrepreneurs always need to be reminded that its...read more

Are your Customer Service Surveys Lost in the Shuffle?

The secret is out - all kinds of companies use customer service surveys to measure how well they are performing. I have received three survey invitations in the past week from my electric company to a travel website I recently used to book a vacation. As consumers continue to receive hundreds, if...read more

The Importance of Getting Personal in Survey Invitation

I recently received an email survey invitation to complete a set of online questions about a recent hotel stay. Four days later, I had forgotten to complete the survey, and I received a reminder email survey invitation with the same subject message. Upon opening the message, the survey's lack of...read more

Retail Surveys - Are You Meeting Customer Needs?

As we've recognized the importance of providing good customer service in the banking and restaurant industries in earlier discussions, retail is another field where surveying consumers is vital. From clothing stores to music stores to sporting goods outlets, retail surveys are a strong component of...read more

4 Reasons Why Online Surveying is the Most Effective Method

Surveys can provide an effective means for research, marketing and customer service. Unfortunately, survey forms typically take a considerable amount of time to create, distribute and collect. Online surveys solve the distributing and result collection problems. But, web surveys also offer the...read more

When to Field a Survey

Even a well designed survey may be undermined if a researcher does not give adequate consideration to the timing of a survey. It is important to consider when to survey new or returning customers. If a company waits too long to solicit feedback from customers, they risk the possibility that a...read more
Crimes in Design Webinar
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