by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by September 10, 2010
Bernie Malinoff’s Sexy Questions, Dangerous Results? raises
some very good points on survey design principles. In the days of
pencil and paper surveys, graphic design rules were in play to
guide us in creating visually appealing surveys. The advancements
in online survey interfaces have created a...read more
by August 27, 2010
Surveys allow you to gather valuable information about your target
market. You can use the data to discover how to better meet your
audience’s needs and generate more sales. However, many small
business owners dread conducting market research because of the
time it takes to create surveys,...read more
by June 8, 2010
When it comes to developing surveys, you might automatically think
that the web is the best platform for the survey. In many cases, it
probably is. But depending on who you're surveying, the goal of the
survey and the timeliness of the survey, you might have to use
multiple delivery methods for your...read more
by April 13, 2010
Many agencies are interested in conducting what are commonly known
as on-site lobby surveys, named for the fact that most
potential survey respondents are approached in the lobby of the
building or apartment where they work or live. These types of
surveys are used when we'd like information on how...read more
by March 31, 2010
Last week I discussed the 2010 U.S. Census and its waste of
tax payer resources due to the government not using an online
survey method. Today, my surprise grew even more when I received an
additional piece of mail that only adds to the argument that the
government needs to implement a new plan for...read more
by March 25, 2010
I recently discussed the value of collecting feedback from students
and professors to create stronger educational programs. Despite the
surge in environmentally-friendly initiatives in basically every
industry, many residential college campuses still use paper forms
for course evaluations. Because...read more
by February 4, 2010
If you’re going to use survey assessment tools, remember that just
because you want someone to take a survey doesn’t mean they will.
Whatever information you’re trying to gather with your survey
research software, that information means much more to you than to
the person you’re trying to gather...read more
by January 27, 2010
Voice of the Customer (VOC) is one of the fastest growing areas of
market research. Voice of customer data is a powerful source of
business intelligence for your marketing team, regardless of the
size of your organization. Sometimes new initiatives can be
overwhelming to know how to start, what to...read more
