Revisited: Additional Comments are a Survey MUST

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Checklists for Survey Project Success

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

Does Making it Fun Ensure Better Data?

Bernie Malinoff’s Sexy Questions, Dangerous Results? raises some very good points on survey design principles. In the days of pencil and paper surveys, graphic design rules were in play to guide us in creating visually appealing surveys. The advancements in online survey interfaces have created a...read more

What Works When Conducting a Lobby Survey

Many agencies are interested in conducting what are commonly known as on-site lobby surveys, named for the fact that most potential survey respondents are approached in the lobby of the building or apartment where they work or live. These types of surveys are used when we'd like information on how...read more

5 Survey Tips to Decrease Survey Abandonment and Non-Response

If you’re going to use survey assessment tools, remember that just because you want someone to take a survey doesn’t mean they will. Whatever information you’re trying to gather with your survey research software, that information means much more to you than to the person you’re trying to gather...read more

Increase Response Rates with These 5 Survey Tips

Lots of things impact your survey response rate: subject line, email message, survey appearance, survey length, incentive for completing the survey... When you get all of these things "perfect" and working together, you could see a high response rate. I would say if you get everything working...read more

Paper Questionnaires vs Online Web Surveys

Just last week I shared how expensive conducting paper surveys can be, particularly if it's a survey project run every quarter for benchmarking or trending analysis. But cost isn't the only benefit online survey questionnaires can have over the old fashion mail questionnaire. Here are a few other...read more

The Cost of Paper Surveys: Over $25K a Year!

Some people still believe in using paper surveys instead of designing online questionnaires, sending personalized email survey reminders and utilizing electronic survey methods. Sometimes I have to wonder, Why? Some of the reasons people claim they want to use paper questionnaires instead of web...read more

5 Benefits of Online and Email Surveys

The benefits of online and email surveys are numerous. This is not to discount other survey methods but merely to point out the advantages. 1. Cost savings. It is fairly inexpensive to email survey questionnaires, once you have the email addresses of your target audience. 2. Ability to attach...read more

Benefits of Instant Surveys

There are many options available to market researchers when designing a web survey form. I covered this topic a bit last week when I discussed creating online surveys, and included some dos and don’ts. Conducting a study for the Web offers several opportunities for market researchers that paper...read more
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