by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by September 10, 2010
Bernie Malinoff’s Sexy Questions, Dangerous Results? raises
some very good points on survey design principles. In the days of
pencil and paper surveys, graphic design rules were in play to
guide us in creating visually appealing surveys. The advancements
in online survey interfaces have created a...read more
by April 13, 2010
Many agencies are interested in conducting what are commonly known
as on-site lobby surveys, named for the fact that most
potential survey respondents are approached in the lobby of the
building or apartment where they work or live. These types of
surveys are used when we'd like information on how...read more
by February 4, 2010
If you’re going to use survey assessment tools, remember that just
because you want someone to take a survey doesn’t mean they will.
Whatever information you’re trying to gather with your survey
research software, that information means much more to you than to
the person you’re trying to gather...read more
by January 21, 2010
Lots of things impact your survey response rate: subject line,
email message, survey appearance, survey length, incentive for
completing the survey... When you get all of these things "perfect"
and working together, you could see a high response rate. I would
say if you get everything working...read more
by November 20, 2009
Just last week I shared how expensive conducting paper surveys can
be, particularly if it's a survey project run every quarter for
benchmarking or trending analysis. But cost isn't the only benefit
online survey questionnaires can have over the old fashion mail
questionnaire. Here are a few other...read more
by November 11, 2009
Some people still believe in using paper surveys instead of
designing online questionnaires, sending personalized email survey
reminders and utilizing electronic survey methods. Sometimes I have
to wonder, Why? Some of the reasons people claim they want to use
paper questionnaires instead of web...read more
by November 11, 2009
The benefits of online and email surveys are numerous. This is not
to discount other survey methods but merely to point out the
advantages. 1. Cost savings. It is fairly inexpensive to email
survey questionnaires, once you have the email addresses of your
target audience. 2. Ability to attach...read more
by November 10, 2009
There are many options available to market researchers when
designing a web survey form. I covered this topic a bit last week
when I discussed creating online surveys, and included some dos and
don’ts. Conducting a study for the Web offers several opportunities
for market researchers that paper...read more
