Missing data can quickly  turn your actionable consumer insights into a lackluster pile of data. It is an issue that both consumer analytics professionals and B2B market researchers face on a regular basis. It is also an issue with which database marketers must contend. In essence, data is missing...read more

There is no doubt that our job as market researchers has become easier due to the advent of online questionnaire design. The tools available to us now have also made it less challenging to create surveys that are engaging to the respondent which benefits the overall quality of the data we collect....read more

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

Last Friday, National Tell a Story Day, inspired this month's Throwback Thrusday because survey reports and analysis is just that: Telling a Good (Compelling) Story. Whenever you tell a story, you have to start by setting the stage. The same is true with research reports whether you're working on...read more

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

The sands of time work against survey researchers. This what brought to my mind this morning by a survey that my wife received. It was a typical customer satisfaction survey, but it has asked her to recall events that took place over eight months prior. The two things that took me aback about this...read more

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

I was recently away on business and was impressed with how my hotel solicited customer feedback.  Here are some ideas for your hotel survey to ensure you get the most out of your customer feedback: The survey at the hotel was different than the one delivered to my email after my stay.The hotel,...read more

Over the weekend, I was shopping for some much needed items for my house.  As I was browsing the curtain aisle, I heard someone speaking to the man who was stocking the area near me.  She was asking him a series of questions about his work environment, his department, and his likes or dislikes with...read more

Online marketing research has developed a new fan group: business school students. Students have flocked to online tools for collecting primary data through surveys, experiments and online focus groups. When you look at the inherent benefits of online research -- low cost and speed -- it's easy to...read more