by November 20, 2012
Topics of the day (TOD) are often associated with public opinion
polls, but can be useful those of us in consumer and B2B market
research. One such topic of current importance is the Fiscal Cliff.
There are numerous tax cuts expiring and spending cuts set to go
into effect on January 1, 2014 unless...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by May 10, 2012
In this time of political craziness, marketers involved in
supporting candidates and causes greatly benefit from timely
marketing research. Surveys and public opinion polls are flying
around everywhere and are being quoted almost daily in the media.
Top line numbers such as percent likely to vote...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
by March 26, 2012
Are you suffering from "opinion overload"? Are you tired of having
to opt out of surveys from your magazine subscription, your
insurance company, and even that random website you were browsing
on your lunch hour? Most likely the answer here is YES. So why
would you want to make your customers take...read more
by January 16, 2012
Recruiting panelists and offering them a profile survey is only the
first step. Building an engaged panel that will respond actively
and share their opinions takes work. To be honest, as a one person
shop, I struggle with this, but those struggles can be overcome
with a bit of ingenuity. The goal is...read more
by October 21, 2011
Excuse me, may I ask you a question? This is what we do as market
and survey researchers. We ask questions designed to meet specific
research criteria thus minimizing the risk decision-makers face. On
surveys the majority of these questions will structured, with the
occasional unstructured or...read more
by September 29, 2011
As US political mania ramps up, one thing is for certain, it will
be a good time for opinion polling. All manner of surveys will be
conducted regarding key issues and the personalities and style of
potential candidates. The desire is to extrapolate sample findings
to the broader market. This is the...read more
by September 26, 2011
If there is one thing that hasn’t changed in the marketing research
arena it is the need to gather data quickly. If anything, this
trend is accelerating. As we head into the craziness that is
political season in the United States, we will begin to see more
‘opinion polls’ being quoted with all sides...read more
