by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 16, 2012
Seldom as market researchers will we create a category list that
meets everyone’s needs. No matter what your personal forte, be it
consumer or B2B market research, there will always be the need for
the almighty ‘other please specify.’ This feature is germane across
all types of questions including...read more
by December 20, 2011
Have you ever wondered where your online sample actually comes
from? After reading a recent article in Quirk’s I am asking that
same question. Perhaps in my naiveté I thought pre-profiled
panelists were selected according to a determined set of criteria
thus forming a sample that will be invited to...read more
by November 15, 2011
For those of us involved in creating surveys there is a measure of
anxiety that occurs before a project goes live. We question
ourselves about sample selection, survey design, logic, grammar
etc. It can, and often does, lead to more gray hairs. A recent
article in Quirk's, Data Use: A Systematic...read more
by July 27, 2011
Online survey platforms are powerful tools for data collection.
They even have fairly robust reporting tools which allow you to
review your data numerically and visually. However, most
practitioners will find the need to export their data to a
statistical package such as SAS or SPSS to fully...read more
by June 7, 2011
Incentives will motivate mothers to make recommendations. This is
the truth, at least according to a survey published by eMarketer.
Mothers tend to be a vocal lot and enjoy sharing shopping stories,
tales of bargains found, news of the best coupon sources, and
otherwise engage in the online and...read more
by February 21, 2011
There has been significant research as of late on the impact of
culture on survey response patterns. This debate was continued in
the February issue of Quirk’s. Author Jim Starks of Cultural Edge,
continues the discussion. For those who did not see the article I
will summarize it in this post. In...read more
by September 22, 2010
Should I pre-test my survey or should I let fate decide? Those of
us in the research profession often ask ourselves this question. In
the essence of time and cost, we often release a survey based upon
our intuition and best practices. In full-disclosure, I have gone
down this path before myself....read more
by June 7, 2010
I recently booked a hotel stay through a travel website for a
business trip, and I received a hotel survey in my email this
morning from the site. The survey was well-designed, mainly
using questions based on a 10-point Likert scale with 15 questions
total. While the design was strong, one of the...read more
