Quota Design

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Allowing Respondents to Provide an 'Other' Response

Seldom as market researchers will we create a category list that meets everyone’s needs. No matter what your personal forte, be it consumer or B2B market research, there will always be the need for the almighty ‘other please specify.’ This feature is germane across all types of questions including...read more

Where Does Your Survey Sample Come From?

Have you ever wondered where your online sample actually comes from? After reading a recent article in Quirk’s I am asking that same question. Perhaps in my naiveté I thought pre-profiled panelists were selected according to a determined set of criteria thus forming a sample that will be invited to...read more

Error Checking Before a Survey is Released

For those of us involved in creating surveys there is a measure of anxiety that occurs before a project goes live. We question ourselves about sample selection, survey design, logic, grammar etc. It can, and often does, lead to more gray hairs. A recent article in Quirk's, Data Use: A Systematic...read more

Transitioning from Data Collection to Analysis

Online survey platforms are powerful tools for data collection. They even have fairly robust reporting tools which allow you to review your data numerically and visually. However, most practitioners will find the need to export their data to a statistical package such as SAS or SPSS to fully...read more

Opinion Leadership

Incentives will motivate mothers to make recommendations. This is the truth, at least according to a survey published by eMarketer. Mothers tend to be a vocal lot and enjoy sharing shopping stories, tales of bargains found, news of the best coupon sources, and otherwise engage in the online and...read more

Survey Response Bias Amongst Hispanic Respondents

There has been significant research as of late on the impact of culture on survey response patterns. This debate was continued in the February issue of Quirk’s. Author Jim Starks of Cultural Edge, continues the discussion. For those who did not see the article I will summarize it in this post. In...read more

Testing 1, 2, 3

Should I pre-test my survey or should I let fate decide? Those of us in the research profession often ask ourselves this question. In the essence of time and cost, we often release a survey based upon our intuition and best practices. In full-disclosure, I have gone down this path before myself....read more

Survey Tip of the Day: Open-Ended Response Word Limit

I recently booked a hotel stay through a travel website for a business trip, and I received a hotel survey in my email this morning from the site. The survey was well-designed, mainly using questions based on a 10-point Likert scale with 15 questions total. While the design was strong, one of the...read more
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