Surveys allow you to gather valuable information about your target market. You can use the data to discover how to better meet your audience’s needs and generate more sales. However, many small business owners dread conducting market research because of the time it takes to create surveys,...read more

The average response rate for an external online survey is around 10-15%. With the increase of web-based communication, it is harder and harder to convince respondents that your survey is the one that is worth their time. This is a not a futile battle, however. With the Cvent software system, we...read more

When it comes to developing surveys, you might automatically think that the web is the best platform for the survey. In many cases, it probably is. But depending on who you're surveying, the goal of the survey and the timeliness of the survey, you might have to use multiple delivery methods for your...read more

Are you struggling with low email open rates when you send out your customer surveys? While my most recent post covered the importance of maintaining an appropriate frequency for sending messages to your audience, you must recognize an equally important piece of increasing open rates among...read more

In an earlier post, I introduced a few lessons I learned from taking a survey in my local coffeehouse. While I appreciated the efforts to collect customer feedback, there were a few aspects of the survey design that frustrated me. Well, I went back to the same coffeehouse today and realized that...read more

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more

Looking for an even easier method to gauge how well your organization is performing? With survey scoring, you can assign numerical responses to each answer to deliver an accurate picture of customer satisfaction.For this customer satisfaction example, we will consider an athletic facility conducting...read more

Customers hate when you ask them the same questions over, and over, and over, and over again. Sometimes asking me a question you already know is enough for me to stop taking your marketing research survey right there. You already know the answer, but clearly you don't care enough about me and my...read more

Surveys can provide an effective means for research, marketing and customer service. Unfortunately, survey forms typically take a considerable amount of time to create, distribute and collect. Online surveys solve the distributing and result collection problems. But, web surveys also offer the...read more

In order to be answered, a survey must be delivered.  That requires up-to-date contact information.  For a survey administrator, keeping the address database current is tough. The average person changes an element of their contact profile every 2 years. Having a database that allows a contact to...read more