by May 29, 2013
There comes a time when all professions begin to question their
purpose. Consider it therapy for the profession. Market research is
no different. Since the new millennium started, the MR profession
has seen the rise of data mining, social media, online survey
platforms, big data, gamification, The...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by March 23, 2012
According to a recent survey, asking for input from your
target audience can save businesses, particularly start-ups, big
bucks. Because new businesses are most susceptible to failure, it
is especially important for them to survey customers before making
any big business decisions. Some...read more
by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by January 17, 2012
On a fundamental level, the surveys we author for our clients are
nothing more than data collection platforms. It is the astute
researcher that realizes there are many ways to capture data
through the questions asked. The question we must ask ourselves is
who is our audience?Knowing your audience...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by July 15, 2011
Cvent is excited to announce our upcoming July 2011 release! Guided
by the suggestions and feedback of our clients, this release
includes great new features for our web survey and enterprise
feedback management solution, online registration and event
management software, and the Cvent Supplier...read more
by May 6, 2011
Online survey tools have dramatically expanded the researcher’s
ability to customize the survey a respondent sees. This is critical
for enhancing engagement, and in theory, increasing the accuracy
and validity of the data. The logic tools available with feedback
management software platforms, such...read more
by April 22, 2011
Last month Facebook launched a new online feature called Facebook
Questions which allows you to easily poll your friends and fans.
It's similar services like Yahoo! Answers, Quora, or Mahalo, but
it's nowhere near the online survey software that's available on
the web.The greatest advantage of...read more
by August 27, 2010
Surveys allow you to gather valuable information about your target
market. You can use the data to discover how to better meet your
audience’s needs and generate more sales. However, many small
business owners dread conducting market research because of the
time it takes to create surveys,...read more
