by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by November 19, 2012
There is no doubt that our job as market researchers has become
easier due to the advent of online questionnaire design. The tools
available to us now have also made it less challenging to create
surveys that are engaging to the respondent which benefits the
overall quality of the data we collect....read more
by August 27, 2012
One of the key roles researchers play in both consumer and B2B
marketing research is that of advocate for the voice of the
customer. We fulfill this role with both quantitative and
qualitative data collection, including social media analysis. Given
that the pace of information is increasing what can...read more
by March 30, 2012
Is customer satisfaction strictly a function of the product or
service the consumer purchased? The short answer is no. Is it
solely dependent upon the context of the purchase situation? Again,
no. From the depth of customer satisfaction research we can glean
that customer satisfaction is a...read more
by March 26, 2012
Marketing researchers have insight to share. Yet if you are
involved in research and answer things truthfully you will, more
likely than not, be screened out of most online survey
opportunities. In full disclosure on a few occasions I have not
listed myself as a research guy because of being really...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 17, 2012
Traditionally, Customer Service and been thought of as a Cost
Center. And it's true! Thinking of customer service this way is
going to make the lack of it cost you customers—and lots of them!
And based on his tweet this morning, it seems that Don agrees.
DonCooper The Sales Heretic™ Today is Nat'l...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by January 12, 2012
Technology is making it easier than ever to expand into new markets
and collaborate across cultures. With clients in over 50 countries,
we understand the need to want to collect feedback in multiple
languages. As such, we added the ability to conduct surveys in
languages other than English to the...read more
