At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success.  “A survey is the natural way to go about this, but while the survey concept is straightforward,...read more

Marketing as we know it is comprised of two primary functions – customer acquisition and customer retention. Much of the effort skews toward acquisition and its numerous strategies for lead generation, nurturing and eventual hand-off of qualified leads to sales. The volume of companies selling CRM...read more

The ability to respond in a timely fashion is one of the primary advantages of an online survey platform. Most projects do not have the level of sensitivity that customer satisfaction surveys do therefore in most cases immediate attention is not required. However, when assessing a customer’s level...read more

Show me the way out. I am sure many survey respondents have thought this as they slugged their way through a lengthy survey. And while some of us may wish we could lock people in, the door to leave is always open! As those involved in consumer and B2B market research, we have to pay attention to...read more

As someone involved in B2B market research, I am often asked by my internal and external clients a very simple question “Why do customers buy from us?” As simple as this question may seem it is not always the easiest to answer. Most clients, especially those in the C-Suite, expect this to be...read more

It may be a difficult thing to face, but not everyone wants to complete our surveys, no matter how engaging they are or how inviting the incentive may be. This can be for many reasons including lack of time, low levels of interest in your company or perhaps distrust in sharing information. For...read more

If you believe the pundits then the slew of bad economic news points back to a recession. Regardless of your thoughts on whether or not we will limp along or fall back, we must take the time to rethink our approach to how we market our products and services. This is the case for B2B marketers as...read more

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

Consumer, as well as B2B market research, has long been thought of as a strategic tool best suited for segmentation, positioning and brand awareness measurement. However, consumer survey research can be used for tactical support of sales and customer service. In concert with CRM systems, online...read more

Those running social media campaigns can take a tip from presentation and meeting professionals: If you want people to remember your pitch and your product, focus on the beginning and end. For example, you well know that first impressions matter, and if you've ever attended a conference, it's often...read more