Comment Card Fail: Restaurants

I was listening to the radio this morning and the show hosts were talking about a comment that was left on a comment card. If you’ve ever been to an Outback Steakhouse (locations worldwide), you know it is an Australian themed restaurant, most famous for its bloomin’ onion and other Aussie-Tizers...read more

Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how...read more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Are Your Employees Watching the Clock All Day?

What’s the vibe in your office? Are your employees engaged or are they watching the clock all day in hopes that 5 o’clock will roll around as quickly as possible? Well – according to a recent study conducted by Gallup, seven out of 10 employees have “checked out” and/or are "actively disengaged"....read more

Welcome to the Show

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

Philosophers & Market Researches, One in the Same? Dancing in the Consumer's Shoes

Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task is to create an understanding of the consumer’s mind in which we can shape our brand positioning...read more

5 Key Tips for Stakeholder Surveys

At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success.  “A survey is the natural way to go about this, but while the survey concept is straightforward,...read more

Has Your Data Gone MIA?

Missing data can quickly  turn your actionable consumer insights into a lackluster pile of data. It is an issue that both consumer analytics professionals and B2B market researchers face on a regular basis. It is also an issue with which database marketers must contend. In essence, data is missing...read more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more
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