As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

According to Wikipedia “A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.” Value props are typically the...read more

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Online survey tools have dramatically expanded the researcher’s ability to customize the survey a respondent sees. This is critical for enhancing engagement, and in theory, increasing the accuracy and validity of the data. The logic tools available with feedback management software platforms, such...read more

Bernie Malinoff’s Sexy Questions, Dangerous Results? raises some very good points on survey design principles. In the days of pencil and paper surveys, graphic design rules were in play to guide us in creating visually appealing surveys. The advancements in online survey interfaces have created a...read more

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

If you're new to the world of creating surveys for your customers or employees, chances are you may be unsure about where to begin in your search for the right survey software. From creating questions to managing your contact information and understanding your results, the software you choose can...read more

While we've discussed the infinite learning opportunities that online surveys present for your company, there is another great benefit of short online survey response sets and online polls: they can be fun. Between large blocks of text and a few images, so many websites look the same. Sure, there...read more

Whether you are just beginning to search for a quality data collection software or you have been using web surveys to gather feedback for years, you can still do more to improve your research efforts and boost survey response rates. One of the best ways to improve your survey program is to start at...read more