Lots of things impact your survey response rate: subject line, email message, survey appearance, survey length, incentive for completing the survey... When you get all of these things "perfect" and working together, you could see a high response rate. I would say if you get everything working...read more

People love Google. Most people can't even go a full day without using their search (if not some of their other tools - gmail, Wave, Docs, etc.). The best part about Google is it's free, and everyone loves free. While free gets it done, sometimes there could be more that you're missing. Would people...read more

Sometimes, one survey methodology or format alone is not enough to get the right survey sample size for your market research study. Although online web survey software has made it easy and cost-effective for researchers to do their jobs, it can also result in too many completes when people forward...read more

I came across an interesting discussion on LinkedIn this morning: Employee Retention and Incentive Strategies with the Biggest ROI. Most people agree that salary, benefits and direct compensation are play important roles in keeping top performers as satisfied employees. However, in this economy,...read more

There is a word in French I have always loved: mondialisation. Like many French words, there is no direct English translation for this term. To give you a rough idea though, mondialisation refers to the way that new communication technology has recently facilitated conversations between people on...read more

Designing survey invitations so that they render correctly in the person inbox is critical. However, with every email client, from Hotmail to Gmail to Lotus Notes to Outlook, have their own rules for rendering HTML email. In the past, I've given you updates on changes Gmail has made that's effected...read more

In the past several years, many market researchers have shifted to using online surveys more frequently. Traditionally, these online surveys were emailed rather than posted online to avoid data skewing. When creating the online survey design, there are several things to consider. Make sure the...read more

We on the Cvent Web Surveys Client Services team always encourages clients to customize the headers for their online surveys. By adding your organization’s logo to the header of your survey, you are essentially branding your organization for free! Although some clients do choose to add customized...read more

Have you ever been lost?  Like, really lost?  You are going the wrong way, and you realize you are turned around so you take the next right turn, justifying to yourself that right-hand turns have never led you astray before, why would they now?  Before you know it, you have managed to end up on a...read more

What's in your business research toolbox? Surveys are one of the most popular business research methods. With the popularity and wide spread availability of the internet, online survey suites have made it easy to create online polls to survey company employees, develop help desk surveys to identify...read more