by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by February 21, 2013
The season of Valentine’s brings out the best in some and the worst
in others. Many of us find ourselves reminiscing about first dates
and whether or not the date led to a meaningful relationship. The
same romantic wonderings can be applied to the customer – company
relationship. When cast in this...read more
by January 9, 2013
A customer testimonial is a great way to gather feedback that you
can share with others, whether they are current customers or
prospects. The idea is to share happy customers’ experiences and
praises, ultimately influencing others. Social networking and word
of mouth are so important today, that...read more
by April 24, 2012
Is social media a viable option for promoting your survey? The
growth of social media platforms certainly is enough alone to make
you stop and take a look. Facebook has in excess of 840 million
subscribers globally and Twitter has approximately 130 million.
LinkedIn has over 150 million subscribers...read more
by January 31, 2012
A recent article in USA Today brought to light the impact that
customer reviews are having on the hotel and travel market.
According to the article, several major hotel chains including
Hilton, Holiday Inn and Radisson are allowing verified customer
opinions and reviews to be placed on...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by October 4, 2011
As someone who is short on time on most days, I am a huge fan of
online shopping. I can search for what I want, browse a few sites,
find the best price, and then purchase the item. I am an avid
online shopper and believe in the value of communication and
setting expectations with your clients. If...read more
by July 22, 2011
I was recently ordering some items for a friend's wedding and, as
someone who does not enjoy shopping, I decided to order the items
online. As I was checking out, an optional three questions appeared
when I was inputting my credit information. While many companies
survey their customers after their...read more
by July 19, 2011
Social media is certainly the darling of the marketing spotlight
nowadays and rightfully so. It can be used to open the door to a
new level of interaction with customers, prospects, business
partners etc. It can certainly be used to drive incremental
purchases, as witnessed by the number of tweets...read more
by July 18, 2011
Respondents who participate in surveys often leave clues to their
behavior. As we have discussed in the past, survey abandonment can
have a crippling effect on your ability to get a clear read from
the data. Longer surveys suffer from higher rates of attrition than
do shorter surveys. Questionnaires...read more
