by April 29, 2013
The goal of any survey project is to generate completed responses
that can be passed through for survey data analysis. However, life
often gets in the way and respondents may not be able to complete
your survey between meetings of before putting the kids to bed.
This can lead to incomplete...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by January 31, 2013
At some point throughout the year, you need to reach out to your
stakeholders to increase your organizations’ understanding of their
opinions, knowledge and attitudes in order to optimize
success. “A survey is the natural way to go about this, but
while the survey concept is straightforward,...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by January 3, 2013
I recently had a purchase experience that is applicable to the way
we incent our respondents to complete a survey. Although you are
more apt to see these approaches in the consumer space it is
applicable in a B2B market research setting. What was memorable
about this experience was the expediency in...read more
by December 20, 2012
Creating an effective online survey is as easy as baking a batch of
Christmas cookies, especially if you follow Cvent’s recipe. Aside
from the eggs, flour and sugar, don’t forget to: Have an Objective
Make it Appealing Automate for Efficiency Integrate Relevant
Branching & Skip Logic Keep it Simple...read more
by November 14, 2012
Incentives have become the necessary evil in marketing and other
forms of survey research. In the days of old it was common to send
out a single dollar with a mailed survey to encourage participants
to complete their survey. As data collection methods have evolved
toward online survey platforms the...read more
by October 16, 2012
We are a busy society. There seems to be less and less time for the
smaller things. This is one trend that is negatively impacting
survey response rates. This is a trend in both consumer and B2B
marketing research. Unless you are lucky enough to survey a rabid
fanbase then response rates will always...read more
