People don't spend a lot of time talking about the importance of scales and how they're set up. But just like question flow and the wording of the question, the type of survey scale you select matters.
Today's online survey design guide tip is not to use numbers to label your scale. Instead, opt to use descriptions. Survey scales have been the subject of a lot of market research. These studies have found respondents prefer rating scales with verbal cues over numbered scales. It provides more reliability to the scale. But more importantly, using numeric values can confuse your online survey respondent. To avoid confusion and improve the validity of your survey data, I suggest avoiding numbered likert scales in your next online survey project. Take likert scale example questions:
Today's online survey design guide tip is not to use numbers to label your scale. Instead, opt to use descriptions. Survey scales have been the subject of a lot of market research. These studies have found respondents prefer rating scales with verbal cues over numbered scales. It provides more reliability to the scale. But more importantly, using numeric values can confuse your online survey respondent. To avoid confusion and improve the validity of your survey data, I suggest avoiding numbered likert scales in your next online survey project. Take likert scale example questions:
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