by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by November 23, 2011
Thinking back to college, some of my favorite places to visit in
Blacksburg were small businesses. In fact, in college, I worked for
a small business. I was employee #3 at Accounting by Alice. We
managed the books for a lot of the small business in town. And
while Cvent is no longer a small...read more
by April 1, 2011
When you're starting a new business, market research is a necessary
component for success as many financial backers want to know you've
done your homework before offering assistance. Before you jump into
it, here's a quick five-pack on the common pitfalls that
entrepreneurs make, and how to avoid...read more
by August 6, 2010
I hate taking surveys with flawed survey questions. It's not very
obvious, but take a look at the two questions below from a recent
industry survey. Bad Sample Survey Questions None of the questions
in the survey were required, so how will the survey analyst know
whether a question was skipped or no...read more
by August 5, 2010
One of the biggest mistakes an organization makes when measuring
customer satisfaction is viewing it as a one time event. The
problem with this way of thinking about customer satisfaction
measurement and surveys is there is very rarely changes made based
on customer feedback, and customer insights...read more
by July 20, 2010
If you're conducting a one time survey, you probably aren't going
to spend that much time looking for the best B2B market research
survey tool. You'll probably just pick the cheapest one you can
find. If you're never planning to run the survey again, don't care
about how it represents your brand,...read more
by June 3, 2010
Having as many tools in your market and survey research toolbox is
a great way to make a survey effort go smoothly. In addition to our
past survey research tips, here are some more tricks to think about
before planning your next questionnaire! Utilizing some or all of
these ideas the next time you...read more
