New School Ad Testing with Market Research Surveys

The old school for ad testing involved bringing large numbers of people of various demographics together and showing them ads embedded in pilot television show. This was coupled with two surveys, a pre-exposure survey and a post-test assessment following the programming and ad exposure. Enter more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However, more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY more

Ad Testing 101

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: more

Revisited: The 6 Steps of the Market Research Process

A few years ago, I wrote a post titled, Market Research Process: 6 Steps to Project Success. It's one of those posts that is constantly one of the most viewed posts on the blog. Because it's one of the most popular posts of all time, I think it's time to give it a refresh. So for our first more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on more

Top 10 Articles to Help Grow Your Small Business

Thinking back to college, some of my favorite places to visit in Blacksburg were small businesses. In fact, in college, I worked for a small business. I was employee #3 at Accounting by Alice. We managed the books for a lot of the small business in town. And while Cvent is no longer a more

5 Common Mistakes New Entrepreneurs Can Avoid

When you're starting a new business, market research is a necessary component for success as many financial backers want to know you've done your homework before offering assistance. Before you jump into it, here's a quick five-pack on the common pitfalls that entrepreneurs make, and how to more

Survey Research Rant: Poorly Writen Survey Questions

I hate taking surveys with flawed survey questions. It's not very obvious, but take a look at the two questions below from a recent industry survey. Bad Sample Survey Questions None of the questions in the survey were required, so how will the survey analyst know whether a question was skipped or more
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