I recommend taking advantage of the technological power within good online survey software programs. A great way to increase your survey response rates is to send reminder email survey invitations to your customers if they have haven't completed your questionnaire after receiving notification of selection for your surveys.
People are busy; email inboxes are bombarded with messages, alerts and spam. Customers may delete your survey invitation email if they are in a hurry, trying to clean up their inboxes, or do not feel the feedback survey is relevant or interesting to them. Often, people will receive a survey invitation and look through it, but not follow-through in clicking though to the survey questionnaire to complete the actual online survey poll. They may even have made a mental note to complete the survey later, but then it gets lost in the shuffle.
You can take steps to reduce both these nonresponse problems by sending personalized email survey reminders. If a respondent or customer contact does not respond to your online questionnaire within a given time frame (that you specify), you can program your online survey software to automatically resend survey invitations (multiple times!). You set up the invitations, so you can choose to resend the original invitation or tweak it with a different message to remind them they have yet to complete the survey.
In your reminders, let respondents know that they previously received an invitation from you because their opinions are valuable, and they were selected as part of your survey sample for a good reason. Restate the incentive if you're offering one.
As we all know, however, there is a delicate line between reminding and nagging. If you drift toward the latter, chances are your respondents will become annoyed and reactively delete emails from you (surveys or otherwise). In general, send a maximum of three or four survey emails to your respondents after they’ve received the original invitation and survey poll link. If they've deleted or lost your previous emails, they may respond to one of the reminders, and who knows… even if they’re ambivalent toward completing your internet survey, you might catch them at a better time and get a completion.
People are busy; email inboxes are bombarded with messages, alerts and spam. Customers may delete your survey invitation email if they are in a hurry, trying to clean up their inboxes, or do not feel the feedback survey is relevant or interesting to them. Often, people will receive a survey invitation and look through it, but not follow-through in clicking though to the survey questionnaire to complete the actual online survey poll. They may even have made a mental note to complete the survey later, but then it gets lost in the shuffle.
You can take steps to reduce both these nonresponse problems by sending personalized email survey reminders. If a respondent or customer contact does not respond to your online questionnaire within a given time frame (that you specify), you can program your online survey software to automatically resend survey invitations (multiple times!). You set up the invitations, so you can choose to resend the original invitation or tweak it with a different message to remind them they have yet to complete the survey.
In your reminders, let respondents know that they previously received an invitation from you because their opinions are valuable, and they were selected as part of your survey sample for a good reason. Restate the incentive if you're offering one.
As we all know, however, there is a delicate line between reminding and nagging. If you drift toward the latter, chances are your respondents will become annoyed and reactively delete emails from you (surveys or otherwise). In general, send a maximum of three or four survey emails to your respondents after they’ve received the original invitation and survey poll link. If they've deleted or lost your previous emails, they may respond to one of the reminders, and who knows… even if they’re ambivalent toward completing your internet survey, you might catch them at a better time and get a completion.
Powered by Compendium Blogware
Comments for Response Rate Boosters: Sending Reminders