Adding customer feedback to the planning process

Building on a previous entry about exceeding market expectations, this post will look at a particular type of survey, the planning survey. If you are in B2B market research you are likely familiar with the requests of internal clients who need to budget and schedule for the coming year. The timing...read more

Revisited: Executive Summary Report Writing Tips

Last Friday, National Tell a Story Day, inspired this month's Throwback Thrusday because survey reports and analysis is just that: Telling a Good (Compelling) Story. Whenever you tell a story, you have to start by setting the stage. The same is true with research reports whether you're working on...read more

Where Does Your Survey Sample Come From?

Have you ever wondered where your online sample actually comes from? After reading a recent article in Quirk’s I am asking that same question. Perhaps in my naiveté I thought pre-profiled panelists were selected according to a determined set of criteria thus forming a sample that will be invited to...read more

Keeping Pricing on the Research Radar

Much of my work as of late has been centered on pricing, and there have been many interesting discussions on this topic around the marketing blogosphere. Most of the print being devoted to pricing in consumer and B2B marketing research has been focused on pricing at the front-end, or the product...read more

Research Can be Bad for Your Health

Canada's cigarette packages look nothing like their American counterparts.  In Canada, federal government legislation prescribes a set of 15 health warnings and accompanying photographs that must be printed randomly on at least 50% of the product's packaging surface.Last year, anti-smoking...read more

Good Online Survey Research: 5 Tips and Tricks

Having as many tools in your market and survey research toolbox is a great way to make a survey effort go smoothly. In addition to our past survey research tips, here are some more tricks to think about before planning your next questionnaire! Utilizing some or all of these ideas the next time you...read more

Twitter: The Demise of Opinion Polls?

Online news sites are abuzz this week with a new study from Carnegie Mellon University which shows that analyzing Twitter data can yield the same results as conducting a public opinion poll. As a survey methodology, it probably also costs less, takes less time and annoys fewer people. But it hardly...read more

Method in the Madness: Incorporate Social Media in Research

Today, I watched this interesting video, in which Tom Anderson gives us an inside look into how social media is being used to enhance research methodologies. The video rocks. I loved the way Tom Anderson integrates research methods with social media. According to him, now 60% of all Americans are...read more

Rescreening With Online Surveys

All market researchers are familiar with the concept of prescreening and rescreening for focus groups. But similar methods can easily be applied to online surveys and questionnaires. When finding respondents for an online market research survey, you should first send out a prescreening survey. These...read more

5 Things to Remember When Shopping for Online Customer Feedback Software

Voice of the Customer (VOC) is one of the fastest growing areas of market research. Voice of customer data is a powerful source of business intelligence for your marketing team, regardless of the size of your organization. Sometimes new initiatives can be overwhelming to know how to start, what to...read more
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