Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that provides truthful and enlightened responses? With that said it amazes me how many surveys go out that do...read more

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

If you believe the pundits then the slew of bad economic news points back to a recession. Regardless of your thoughts on whether or not we will limp along or fall back, we must take the time to rethink our approach to how we market our products and services. This is the case for B2B marketers as...read more

Last Friday, National Tell a Story Day, inspired this month's Throwback Thrusday because survey reports and analysis is just that: Telling a Good (Compelling) Story. Whenever you tell a story, you have to start by setting the stage. The same is true with research reports whether you're working on...read more

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your audience...read more

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Market research is often divided into two camps including qualitative and quantitative research. These two approaches vary widely in their data collection capacity and the depth of their results. The skills needed to effectively administer either branch also vary considerably. Qualitative...read more

With increasing frequency website visitors are receiving pop-up messages and buttons that ask them to complete a profile survey. Getting to know your visitors and their wants and needs is an excellent strategy. The results can drive changes in content, inform site layout decisions, and in general...read more

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success. Online surveys...read more

When we're working on a survey project, we don't always need to become survey experts. Often we just want to know the essentials and move on instead of spending hours reading online survey best practices. If you keep these 10 tips in mind when working on your next survey, you'll be well on your way...read more