Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Use of Disguises in the Survey World

Having the opportunity to teach undergraduate marketing students has given me pause to reflect on the nature of the research industry as a whole, and my personal practices as well. One of those practices that has provided great fodder for discussion is the use of blind surveys.Panels are critical to...read more

What Does Customer Experience have to do with Comment Cards?

I was recently dining at a restaurant with a drop box in the foyer for comment cards.  It seemed this restaurant did it right: integrating comment cards as part of their customer experience and soliciting feedback from customers when the experience is fresh in their minds. Being that there were...read more

Reminder: Cvent Will Be Offline for Enhancements Tonight

We announced last week that we're adding new features and enhnacements to the Cvent Suite, including the online survey software. During this process, Cvent will be unavailable starting at 9:00 PM US ET and should be complete on or before 4:00 AM US ET on Saturday, July 17. Last Friday, we shared a...read more

Internet Research: 3 R's for Uncovering the Right Information

When a person or group of people decide to take the leap and create a new business, product or service, there can be a lot of uncertainties: will they have enough capital? Is there a big enough customer base? How will they market their goods or services? Every entrepreneur has at his or her...read more

5 Ways to Boost Post-Event Survey Responses

If you play a roll in events at your organization, you know how much work goes in to putting on a successful event - from conference to seminar to breakfast. You also know that people expect this year's event to blow away last years event, and next year's event to blow away this year's event. It's a...read more

Undercover Boss Findings Without the Undercover

Wouldn't it be nice, as a CEO or a member of senior management, to be able to hear employee feedback right from the horse's mouth? When feedback gets passed up the chain, it often gets skewed so the person passing it on doesn't look bad. Think about it, would you want to tell your boss that your...read more

Why are Customers Leaving?

It is imperative to use some sort of feedback technique to better understand how satisfied your customers are and what changes, if any, need to be made. Without knowing this valuable information, you could be losing customers because you simply did not take the time to collect client...read more
Crimes in Design Webinar
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