New School Ad Testing with Market Research Surveys

The old school for ad testing involved bringing large numbers of people of various demographics together and showing them ads embedded in pilot television show. This was coupled with two surveys, a pre-exposure survey and a post-test assessment following the programming and ad exposure. Enter more

Inspiring Leaders: What’s the Secret?

Employee engagement is a hot topic these days and not in a good way. A recent study by Gallup uncovered that seven out of 10 employees have “checked out” and/or are "actively disengaged." This statistic is alarming ‒ only about 30% of your workforce is engaged? Scary thought. This got me more

Comment Card Fail: Restaurants

I was listening to the radio this morning and the show hosts were talking about a comment that was left on a comment card. If you’ve ever been to an Outback Steakhouse (locations worldwide), you know it is an Australian themed restaurant, most famous for its bloomin’ onion and other more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more

Use of Disguises in the Survey World

Having the opportunity to teach undergraduate marketing students has given me pause to reflect on the nature of the research industry as a whole, and my personal practices as well. One of those practices that has provided great fodder for discussion is the use of blind surveys.Panels are critical more

What Does Customer Experience have to do with Comment Cards?

I was recently dining at a restaurant with a drop box in the foyer for comment cards.  It seemed this restaurant did it right: integrating comment cards as part of their customer experience and soliciting feedback from customers when the experience is fresh in their minds. Being that there more

Reminder: Cvent Will Be Offline for Enhancements Tonight

We announced last week that we're adding new features and enhnacements to the Cvent Suite, including the online survey software. During this process, Cvent will be unavailable starting at 9:00 PM US ET and should be complete on or before 4:00 AM US ET on Saturday, July 17. Last Friday, we shared more

Internet Research: 3 R's for Uncovering the Right Information

When a person or group of people decide to take the leap and create a new business, product or service, there can be a lot of uncertainties: will they have enough capital? Is there a big enough customer base? How will they market their goods or services? Every entrepreneur has at his or more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter