Concept Testing: Which Path to Choose

Testing 1,2,3 Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test commercials embedded between pilot TV shows. This more

Millennials and the Customer Experience

We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing holds true when it comes to the customer experience. more

Saying Thank You

Which way did he go? This is an excellent question and one that is useful for guiding survey design. Where we elect to send people after they complete our survey is a matter that should not be taken lightly. In this case I believe it is important that we finish strong. In the Cvent online more

Checking in on Culturally Sensitive Topics

In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we live in. Examples include cultural diversity, recreational drug use, sexual activity, alcohol use, more

Adding Questions to the Matrix

On occasion a survey comes my way that illustrates, either with excellence or lack of vision, good online survey design. The illustration below comes from a customer satisfaction survey provided by a regional grocery store to their online community. The table speaks to one dimension of more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with more

The Two Lenses of Market Research

Market research is often divided into two camps including qualitative and quantitative research. These two approaches vary widely in their data collection capacity and the depth of their results. The skills needed to effectively administer either branch also vary considerably. more

Improving Survey Response

As researchers we live and die by the response rates to our surveys. This is true for both consumer and B2B marketing research. There are many tricks that we can employ to improve our response rates in order to ensure we can reach a comfortable level of accuracy. Getting to know our audience is more

He Shoots…He Scores!

Those of you who follow me or are connected via social media may know my day job involves managing the research function for a leading IT and business skills education provider. Anytime the word ‘education’ comes up so does the thought of tests and our varied memories associated with more

Survey Length Impacts Respondent Engagement

The quality of online survey panel data has been a question for many years. This has led many firms to work tirelessly to reduce or eliminate “professional survey takers.” Certainly the quality of the panel can compromise a study’s data, but what about the design of the survey?I have spoken more
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