by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 26, 2013
On occasion a survey comes my way that illustrates, either with
excellence or lack of vision, good online survey design. The
illustration below comes from a customer satisfaction survey
provided by a regional grocery store to their online community. The
table speaks to one dimension of the...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by September 30, 2011
Market research is often divided into two camps including
qualitative and quantitative research. These two approaches vary
widely in their data collection capacity and the depth of their
results. The skills needed to effectively administer either branch
also vary considerably. Qualitative...read more
by July 5, 2011
As researchers we live and die by the response rates to our
surveys. This is true for both consumer and B2B marketing research.
There are many tricks that we can employ to improve our response
rates in order to ensure we can reach a comfortable level of
accuracy. Getting to know our audience is the...read more
by March 8, 2011
Those of you who follow me or are connected via social media may
know my day job involves managing the research function for a
leading IT and business skills education provider. Anytime the word
‘education’ comes up so does the thought of tests and our varied
memories associated with testing...read more
by December 15, 2010
The quality of online survey panel data has been a question for
many years. This has led many firms to work tirelessly to reduce or
eliminate “professional survey takers.” Certainly the quality of
the panel can compromise a study’s data, but what about the design
of the survey?I have spoken many...read more
by September 23, 2010
I was recently conducting some market research for a client.
Resources and time (as is usually the case) were issues so my team
and I began searching for low-cost, efficient ways to do market
research. What we found as our solution was online panel
research. We chose online panel market research...read more
by September 10, 2010
Bernie Malinoff’s Sexy Questions, Dangerous Results? raises
some very good points on survey design principles. In the days of
pencil and paper surveys, graphic design rules were in play to
guide us in creating visually appealing surveys. The advancements
in online survey interfaces have created a...read more
by June 8, 2010
If you're new to the world of creating surveys for your customers
or employees, chances are you may be unsure about where to begin in
your search for the right survey software. From creating questions
to managing your contact information and understanding your
results, the software you choose can...read more
