Making your survey dynamic is one of the easiest ways to engage the respondent and make his or her experience more memorable. Why is that critical to your success? Engaged respondents are more apt to provide robust opinions and make it through to complete the survey. After all, as market researchers...read more

Public opinion polls have been a part of the research landscape for decades. The advent of online survey technology has streamlined the process, but in no way has diminished the need for these highly focused surveys. If anything, the move toward social media has opened up a new realm for our voice...read more

Sales receipts encouraging customers to call toll free phone numbers or visit web addresses to share their customer feedback are showing up more and more. Whether you had a good experience or a bad one, it's good to let the companies know. They say they value your business and want to do all they...read more

Some survey creators want to automatically include a “don’t know” option on every opinion-based survey question they pair with a scale.  But this shouldn’t always be the case, particularly because respondents differ as to whether they will even admit they don’t know enough to offer a legitimate...read more

Avoiding survey bias is key to getting the knowledge you need to make changes in your business model and better meet your customers' needs. However, many online survey creators write questions that don't allow respondents to express how they feel. Consider the following question:"Don't you agree...read more

One of the biggest challenges of creating a survey is ensuring your survey is short enough to engage respondents, yet detailed enough to provide the feedback you need. Many online survey creators try to shorten their surveys and still squeeze in all their queries by asking double-barreled questions...read more

One of the most common questions we hear from survey creators is, "How long should my online survey be?" If your survey is too long, respondents may: Rush through the survey, skip questions or enter false information Abandon the survey Ask to be removed from your mailing list or report your message...read more

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

We've discussed the importance of keeping your online surveys short. You don't want to try to force respondents to dedicate a large portion of their time to completing answers. With too many questions, you will struggle with abandoned surveys and inaccurate results from respondents who simply choose...read more

We all like a confirmation when purchasing things online, registering for an event, booking a hotel for a weekend get away, etc. It gives you an immediate sense of relief and you can easily read over your confirmation to ensure all of the information is correct and as you had intended. Should any...read more