There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

Building on a previous entry about exceeding market expectations, this post will look at a particular type of survey, the planning survey. If you are in B2B market research you are likely familiar with the requests of internal clients who need to budget and schedule for the coming year. The timing...read more

How much longer do I have to go to complete this thing? As someone who is actively involved in online survey creation, not to mention someone who enjoys taking surveys, I am greatly concerned about survey length and how we convey that length to our participants. One of the more common ways of...read more

Advances in online survey design and market research in general have allowed us to expand outside the realm of just asking the right questions. In order to ensure participant engagement, and ultimately higher completion rates, we have to consider the question formats we use in addition to how they...read more

There is a fine line between requiring respondents to answer a question thus avoiding missing data, and pushing them to a place where they decide to exit the survey before completion. As the survey author you have the ability to specify whether or not a question is ‘required’ or alternatively a...read more

News flash…advertising is still big business. Despite the changing media landscape, declining interest in print, increasing interest in digital and the narrowing of broadcast, billions of dollars are spent annually on both the creation of advertising and the refinement of the media which exhibits...read more

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million subscribers...read more

Technology is making it easier than ever to expand into new markets and collaborate across cultures. With clients in over 50 countries, we understand the need to want to collect feedback in multiple languages. As such, we added the ability to conduct surveys in languages other than English to the...read more

Marketers and business owners can find advice about creating surveys all over the internet. There are countless things to consider before actually creating the survey and myriad best practices. But companies are as unique as the people who head them. Even companies in the same industry could have...read more

I happened across this TedTalk today from 2005: Richard St. John's 8 Secrets to Success. I've never met anyone who didn't want to know the secrets to success so I thought I'd share Richard's secrets: Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My personal favorite secret to success...read more