Posts by Cara Clinton
by April 21, 2010
In a previous post, I talked about the link between customer
satisfaction and new media. The three-part study also looked at new
media as it pertains to non-profits and cause-related marketing. It
found that 60 percent of the 1,048 adults polled have used some
form of online or new media to support...read more
by April 20, 2010
Still not completely sold on the link between customer satisfaction
and new media? Consider this: a 2009 Cone Consumer New Media
Study conducted by Opinion Research Corporation found that
what consumers today want most is to have real-time, open dialogue
with businesses – the type of dialogue...read more
by April 16, 2010
Measuring customer satisfaction is crucial to improving a
company’s bottom line. Ironically, a poorly executed customer
satisfaction survey can actually create dissatisfaction among
consumers. Avoid these 10 common online survey pitfalls when
soliciting feedback from your customers. 1. Not using the...read more
by April 15, 2010
In a previous post, I talked about polling your social media
audience through sites like Twitter and Facebook to gain immediate
feedback. Another way to reach the people who matter to you most is
through a short, one-question website poll. A quick online
poll can provide you with valuable...read more
by April 15, 2010
In recessionary times, the main marketing goal for large
corporations is to simply (or not so simply) retain customers. For
mid-sized companies, however, lead generation remains a critical
goal. That was one finding of MarketingSherpa’s 2010 Email
Marketing Benchmark Survey. In the survey,...read more
by April 9, 2010
In the popular new CBS show, Undercover Boss, CEOs go on undercover
missions to examine the inner workings of their organizations. The
show has apparently struck a chord with Americans: CBS has reported
it as one of the most watched series of the season, with an average
19 million viewers per...read more
by April 8, 2010
It’s a challenging environment for non-profits right now.
Organizations are re-evaluating their financial decisions, calling
upon more volunteers for support and working harder than ever for
their sponsorship dollars. Smart investments can pay off, however,
and a little research goes a long way when...read more
by April 5, 2010
Companies today must constantly evaluate their marketing and
advertising efforts to remain competitive. But how do you stand out
when consumers are being bombarded by more messages, in more ways
than ever? It starts with knowing what is and isn't working for
your particular brand or service. Here...read more
by April 2, 2010
A hostile work environment is often an unproductive one. In tough
economic times, the top priority among employees is job stability.
As cutbacks and layoffs occur and work piles up, however, employees
tend to lose the drive and enthusiasm that got them hired in the
first place. The 2010 Global...read more
