Posts by CM Arnold
by May 23, 2011
Sales receipts encouraging customers to call toll free phone
numbers or visit web addresses to share their customer
feedback are showing up more and more. Whether you had a good
experience or a bad one, it's good to let the companies know. They
say they value your business and want to do all they...read more
by May 9, 2011
In February 2011, Facebook changed its Pages application. Like the
former Catherine Middleton, Facebook "didn't put a foot wrong" with
this latest move to increase customer satisfaction. According to an
announcement posted on the Facebook website, the upgrade allows
users to choose to receive...read more
by May 6, 2011
Every year, MSN Money conducts a nationwide survey
and compiles a list of companies that offer the best and worst
customer service. If you don't see your small business's name on
either list, it's because Money targets huge businesses, like
airlines, department store chains and telecommunications...read more
by April 21, 2011
Businesses conduct informal surveys on Twitter all the time.
They want to know what their customers think about the products or
services they provide. Sometimes they want to let their current and
pontential customers know about new products and services that will
be available in the future. As noted...read more
by April 20, 2011
Although a social networking site, Twitter can serve many
purposes. You can use it to stay informed about current events, the
latest happenings in your home town, or what's new with your
favorite celebrity. In the business world, Twitter has joined
Facebook in the market research tool boxes of...read more
by April 19, 2011
, Market Research
Market research serves companies well. It tells them what kinds of
products consumers want to buy and what services they are willing
to pay for. Its value notwithstanding, sometimes marketers can put
too much stock in market research. They hype it so much that
when they receive unanticipated...read more
by April 5, 2011
Social media marketing has caught on to the point that
people like Dave Barnhart, a social media expert, offer
webinars that teach others how to use sites like Twitter to
connect with customers and prospects. Touting social media as a
marketing tool seems reasonable. As Mike Volpe points out in...read more
by April 1, 2011
, Feedback Best Practices
In a previous post, entrepreneurs and marketers agreed that
startups could benefit from surveying present and potential
customers. The next logical question is: What is the best way
to go about conducting these surveys? Again, entrepreneurs and
marketers graciously shared their insights via email...read more
by March 28, 2011
Starting a business is risky. Entrepreneurs know this going in.
They do what they can to minimize risk by doing market research to
determine what their potential competitors are doing, the size of
their chosen markets and -- most importantly -- what their
potential customers need and want.There is...read more
by February 18, 2011
For magazine publishers, engaging readers is an essential component
of their continued success. As people continue to turn to the
Internet and e-readers for reading material, the lives of print
magazines grow ever more endangered. In order to avoid joining
eight tracks and Beta video cassette...read more
