Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of Maximum Difference Scaling do. In fact, sometimes the simplest approach truly is the best. The multiple response format is more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more

Crafting Community Surveys

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is more

Quota Design

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but more

Measuring Feelings with the Semantic Differential

When it comes to generating consumer insights market researchers have many options in their toolkit. The types of data that can be created run the gamut from nominal (e.g. city, hair color, etc.) to ratio (age, income, home prices, etc.) The scales we implement in our surveys include Likert scales, more

The Expeditious Nature of Incentives

I recently had a purchase experience that is applicable to the way we incent our respondents to complete a survey. Although you are more apt to see these approaches in the consumer space it is applicable in a B2B market research setting. What was memorable about this experience was the expediency more

Grids gone bad

One of the great advantages of an online survey platform is its ability to easily create gridded questions. Commonly known as grids these questions are actually several questions which all use a common scale. A Likert scale is a good example where respondents are asked to rate their level more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is more

The Almighty 'Other'

The almighty ‘Other’ category can be incredibly useful in creating meaningful input for survey data analysis. As a B2B marketing researcher, who has spent considerable time in the consumer market research arena as well, I can say that no matter how well my category lists are constructed there more

The Last Question Standing

Show me the way out. I am sure many survey respondents have thought this as they slugged their way through a lengthy survey. And while some of us may wish we could lock people in, the door to leave is always open! As those involved in consumer and B2B market research, we have to pay attention more
Crimes in Design Webinar
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