What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in...read more

I recently had a purchase experience that is applicable to the way we incent our respondents to complete a survey. Although you are more apt to see these approaches in the consumer space it is applicable in a B2B market research setting. What was memorable about this experience was the expediency in...read more

One of the great advantages of an online survey platform is its ability to easily create gridded questions. Commonly known as grids these questions are actually several questions which all use a common scale. A Likert scale is a good example where respondents are asked to rate their level of...read more

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

The almighty ‘Other’ category can be incredibly useful in creating meaningful input for survey data analysis. As a B2B marketing researcher, who has spent considerable time in the consumer market research arena as well, I can say that no matter how well my category lists are constructed there are...read more

Show me the way out. I am sure many survey respondents have thought this as they slugged their way through a lengthy survey. And while some of us may wish we could lock people in, the door to leave is always open! As those involved in consumer and B2B market research, we have to pay attention to...read more

It is time to get out the cloak and dagger, hide in the shadows and observe what the other guy is doing. The world of competitive intelligence (CI) is a subset of market research that provides valuable insight into what your competitors are doing. This is not the world of corporate espionage, but...read more

It may be a difficult thing to face, but not everyone wants to complete our surveys, no matter how engaging they are or how inviting the incentive may be. This can be for many reasons including lack of time, low levels of interest in your company or perhaps distrust in sharing information. For...read more

Vicki L. James over at Loyalty Hound is the doting mother of two kittens and a recently enrolled member of a customer loyalty program at one of her area pet stores. Why then, was she so disgruntled to receive a personalized mailer from said pet store with savings claiming to be "just for her"? The...read more