Digging the Most Out of the Qualitative Data Mine

Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured questions on surveys is an attempt to elicit that depth of feeling and emotion and harness it for...read more

Summertime….and the Living is Easy

It’s summer and we all know what that means. Many people are vacationing, dreaming of being outside or they just aren’t as focused as they are during the rest of the year. However, while you’re in the office, you need to make sure you are still focusing on the things that are important. Like...read more

Spending Your Time Wisely

Time well spent! Much has been said by me and others lately regarding time. Time is a resource, time is valuable, time slips away and so forth. One of the best uses of our time as consumer and B2B market researchers is to spend the time needed to pre-test our surveys before we launch them out into...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Ozzy Osbourne's Advice for Questionnaire Design

In one of Ozzy Osbourne’s songs he uses the phrase “going forward in reverse.” Little did the singer know that his lyrics would also apply to survey research, specifically to the area of questionnaire design.  One of the key concerns facing researchers today is data quality. It is all too easy for...read more

Revisited: Additional Comments are a Survey MUST

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more
Crimes in Design Webinar
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