by February 12, 2013
In one of Ozzy Osbourne’s songs he uses the phrase “going forward
in reverse.” Little did the singer know that his lyrics would also
apply to survey research, specifically to the area of questionnaire
design. One of the key concerns facing researchers today is
data quality. It is all too easy for...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by November 23, 2011
Thinking back to college, some of my favorite places to visit in
Blacksburg were small businesses. In fact, in college, I worked for
a small business. I was employee #3 at Accounting by Alice. We
managed the books for a lot of the small business in town. And
while Cvent is no longer a small...read more
by November 11, 2011
Marketers and business owners can find advice about creating
surveys all over the internet. There are countless things to
consider before actually creating the survey and myriad best
practices. But companies are as unique as the people who head them.
Even companies in the same industry could have...read more
by November 9, 2011
According to a recent study highlighted in eMarketer’s Key Trends
and Benchmarking webinar, 84% of the American population accesses
the internet via a smartphone, while 76% send and receive emails
with their phones. These are big numbers that don’t even account
for tablets replacing laptops for both...read more
by November 9, 2011
As Thomas Friedman taught us, The World Is Not Flat. We operate in
a global economy. As such, we’re often required to field surveys in
multiple languages. Creating surveys in languages other than
English is not a new Cvent feature. In fact, Cvent Web Survey users
have been able to do this for a few...read more
by November 8, 2011
Like it or not the Net Promoter Score (NPS) is around to stay.
Consumer and B2B marketing researchers have argued that single-item
measures such as NPS leave much to be desired from a reliability
and validity point. On the other hand, executives like it because
they can understand it without having...read more
