Autumn Trees Remind Me of Branchin Survey Logic

Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my mind shifts back from nature to the finer nuances of questionnaire design. A survey can be viewed...read more

Survey Data in a New York Minute: When to use Online Polls vs Surveys

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Keeping your panelists in the loop

The rise of online polls and surveys has lead many market researchers to create their own online panels. The reasons behind this trend are many, but namely include the lower cost of sample and the relative ease of deploying a project, especially in terms of time needed to fill the quota. Online...read more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

Making the Most of Facebook Sponsored Stories

Long-time users of Facebook have seen a lot of changes to the social networking website over the years, from status updates to timelines. But there's one Facebook feature that can help you develop your customer relationships instead of checking up on old flames: Facebook Sponsored Stories. Ernan...read more

Public Opinion Polls & Surveys: Same Coin

What’s the difference between a survey and a poll? As we enter the political season, groups are conducting research weekly in an attempt to measure public opinion, an ever moving target. At the basic level both surveys and polls are designed to measure attitudes, awareness and perception. Public...read more

Becoming a "Best Place to Work"

It's that time of the year again. Allergy season? March madness? Yes, those too, but more importantly it's time for the Best Places to Work survey results to come out! Some believe that getting on lists from publications like AdAge or Washingtonian is about frivolous self-promotion and is a waste of...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more

Balancing Data Needs & Survey Length: 4 Strategies for Lowering Survey Abandonment

There is a constant battle between survey authors and respondents, well okay, maybe it’s more of a tug of war. As a survey author myself, I am tempted to add that one final question, but the respondent in me says I don’t really have the time to answer your 30 minute survey. Finding the balance...read more
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