by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 28, 2012
The rise of online polls and surveys has lead many market
researchers to create their own online panels. The reasons behind
this trend are many, but namely include the lower cost of sample
and the relative ease of deploying a project, especially in terms
of time needed to fill the quota. Online...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by September 26, 2011
If there is one thing that hasn’t changed in the marketing research
arena it is the need to gather data quickly. If anything, this
trend is accelerating. As we head into the craziness that is
political season in the United States, we will begin to see more
‘opinion polls’ being quoted with all sides...read more
by September 23, 2011
I have spoken in great length about online surveys, and for good
reason as this method accounts for about 60% of all surveys
administered according to author and marketing professor Dr. Joseph
Hair. However, the old standards such as telephone (CATI) and mail
surveys still have their uses. For...read more
by June 24, 2011
Public opinion polls have been a part of the research landscape for
decades. The advent of online survey technology has streamlined the
process, but in no way has diminished the need for these highly
focused surveys. If anything, the move toward social media has
opened up a new realm for our voice...read more
by May 27, 2011
While some companies have embraced the power of the internet and
take of advantage of user-generated content, real time, updates,
and dynamic updates, some companies are still lagging behind.
For those companies that use the internet to power their business,
an online poll can get immediate, quick...read more
