Survey Data in a New York Minute: When to use Online Polls vs Surveys

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Keeping your panelists in the loop

The rise of online polls and surveys has lead many market researchers to create their own online panels. The reasons behind this trend are many, but namely include the lower cost of sample and the relative ease of deploying a project, especially in terms of time needed to fill the quota. Online...read more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

Public Opinion Polls & Surveys: Same Coin

What’s the difference between a survey and a poll? As we enter the political season, groups are conducting research weekly in an attempt to measure public opinion, an ever moving target. At the basic level both surveys and polls are designed to measure attitudes, awareness and perception. Public...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more

Who's that Calling?

If there is one thing that hasn’t changed in the marketing research arena it is the need to gather data quickly. If anything, this trend is accelerating. As we head into the craziness that is political season in the United States, we will begin to see more ‘opinion polls’ being quoted with all sides...read more

The Postman Cometh

I have spoken in great length about online surveys, and for good reason as this method accounts for about 60% of all surveys administered according to author and marketing professor Dr. Joseph Hair. However, the old standards such as telephone (CATI) and mail surveys still have their uses. For...read more

Quick Polls (aka Very Short Surveys)

Public opinion polls have been a part of the research landscape for decades. The advent of online survey technology has streamlined the process, but in no way has diminished the need for these highly focused surveys. If anything, the move toward social media has opened up a new realm for our voice...read more

For Immediate, Quick Feedback Try an Online Poll

While some companies have embraced the power of the internet and take of advantage of user-generated content, real time, updates, and dynamic updates, some companies are still lagging behind.  For those companies that use the internet to power their business, an online poll can get immediate, quick...read more
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