Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve more

Survey Data in a New York Minute: When to use Online Polls vs Surveys

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via more

Making the Most of Facebook Sponsored Stories

Long-time users of Facebook have seen a lot of changes to the social networking website over the years, from status updates to timelines. But there's one Facebook feature that can help you develop your customer relationships instead of checking up on old flames: Facebook Sponsored Stories. more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is more

Public Opinion Polls & Surveys: Same Coin

What’s the difference between a survey and a poll? As we enter the political season, groups are conducting research weekly in an attempt to measure public opinion, an ever moving target. At the basic level both surveys and polls are designed to measure attitudes, awareness and perception. more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut more

8 Tips to be Successful & 6 Ways to Generate Ideas

I happened across this TedTalk today from 2005: Richard St. John's 8 Secrets to Success. I've never met anyone who didn't want to know the secrets to success so I thought I'd share Richard's secrets: Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My personal favorite secret to more

Who's that Calling?

If there is one thing that hasn’t changed in the marketing research arena it is the need to gather data quickly. If anything, this trend is accelerating. As we head into the craziness that is political season in the United States, we will begin to see more ‘opinion polls’ being quoted with all more

For Immediate, Quick Feedback Try an Online Poll

While some companies have embraced the power of the internet and take of advantage of user-generated content, real time, updates, and dynamic updates, some companies are still lagging behind.  For those companies that use the internet to power their business, an online poll can get immediate, more

Are Beautiful People Getting All the Available Jobs?

Looks may not be everything, but they certainly help when it comes to finding a job. It may seem outrageous to think that something as simple as having a pretty face or a great figure is all it takes to put one job candidate ahead of another. Well, according to two surveys conducted by Newsweek, more
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