by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by November 8, 2012
Long-time users of Facebook have seen a lot of changes to the
social networking website over the years, from status updates to
timelines. But there's one Facebook feature that can help you
develop your customer relationships instead of checking up on old
flames: Facebook Sponsored Stories. Ernan...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by October 12, 2011
I happened across this TedTalk today from 2005: Richard St. John's
8 Secrets to Success. I've never met anyone who didn't want to know
the secrets to success so I thought I'd share Richard's secrets:
Passion, Work, Good, Focus, Push, Serve, Ideas and Persist. My
personal favorite secret to success...read more
by May 27, 2011
While some companies have embraced the power of the internet and
take of advantage of user-generated content, real time, updates,
and dynamic updates, some companies are still lagging behind.
For those companies that use the internet to power their business,
an online poll can get immediate, quick...read more
by April 5, 2010
Companies today must constantly evaluate their marketing and
advertising efforts to remain competitive. But how do you stand out
when consumers are being bombarded by more messages, in more ways
than ever? It starts with knowing what is and isn't working for
your particular brand or service. Here...read more
by March 28, 2010
From public opinion polls to customer satisfaction surveys, many
organizations still rely on telephone interviews to collect
consumer data. While collecting feedback from constituents is
essential for continued success, allocating funds for telephone
research may not be the best use of that market...read more
by December 4, 2009
Online software survey tools help a lot when it comes to creating
web surveys or online survey forms. But writing satisfaction
questionnaires still falls on your shoulders. It only seems right
since it's up to you to set online survey feedback goals and make
sure that the questions you pick when...read more
by November 17, 2009
We all know the holidays are getting closer, which means office pot
lucks are about to become all the rage. What will you be bringing?
How is your office going to make sure that not everyone plans to
bring the same thing? How do you determine the winner of this
year's Tastiest Dish Awards?...read more
