by June 3, 2013
I’m goin’ mobile as Pete Townsend once sang. The trend toward all
things mobile continues to cruise down the highway unconcerned by
high gas prices. Does this mean market research should follow
along? I say so with a cautious yes! Why the caution you ask? When
we go mobile we should do so with open...read more
by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by February 14, 2013
It’s time to reach out and touch someone. All eyes are on
Valentine’s Day and sharing the love. How does this thought process
apply to market research you may ask? Well that’s easy to see if
you consider each survey touchpoint an opportunity to share a bit
of love. It doesn’t matter if you are...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 31, 2013
At some point throughout the year, you need to reach out to your
stakeholders to increase your organizations’ understanding of their
opinions, knowledge and attitudes in order to optimize
success. “A survey is the natural way to go about this, but
while the survey concept is straightforward,...read more
by January 17, 2013
It is January and an excellent time to begin listening the voice of
the customer (VOC). Regardless of whether or not your focus is
consumer-based or B2B market research your customers (both existing
and prospective) have something to say. Are you listening?If you do
not have a formal VOC program you...read more
by January 9, 2013
A customer testimonial is a great way to gather feedback that you
can share with others, whether they are current customers or
prospects. The idea is to share happy customers’ experiences and
praises, ultimately influencing others. Social networking and word
of mouth are so important today, that...read more
by January 3, 2013
I recently had a purchase experience that is applicable to the way
we incent our respondents to complete a survey. Although you are
more apt to see these approaches in the consumer space it is
applicable in a B2B market research setting. What was memorable
about this experience was the expediency in...read more
by November 19, 2012
There is no doubt that our job as market researchers has become
easier due to the advent of online questionnaire design. The tools
available to us now have also made it less challenging to create
surveys that are engaging to the respondent which benefits the
overall quality of the data we collect....read more
