30% of respondents in ABI Research's survey said setting up home networks is difficult. As someone who has set up a home network several times, I groan each time I need to do it - or when something goes wrong. I would agree with these results, I can do it but it's not as simple as plugging in and going. ABI Research also found 11% of respondents actually return products because they are "too hard."
If your organization sells hardware, software, services for personal computer networks, a survey report like this one should catch your eye. ABI found over half the respondents indicate troubleshooting software would be extremely or very helpful. Could that be an new offering for your organization?
This is a great example of why secondary data is useful. Without having to spend the time of conducting your own market research, you can get the findings you need to make business decisions.
ABI Research's survey report, Feedback on Home Networking Setup and Connection Issues, is available on their website.
If your organization sells hardware, software, services for personal computer networks, a survey report like this one should catch your eye. ABI found over half the respondents indicate troubleshooting software would be extremely or very helpful. Could that be an new offering for your organization?
This is a great example of why secondary data is useful. Without having to spend the time of conducting your own market research, you can get the findings you need to make business decisions.
ABI Research's survey report, Feedback on Home Networking Setup and Connection Issues, is available on their website.
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