Online Marketing Research

It keeps coming up in the social media space when talking about market research data:


It depends on the target market you need for your marketing analysis. Twitter, and other social networks, are only going to represent part of your target market. For example, your early adopters may be on Twitter but the rest of your customers are not. If early adopters are the people you want to collect feedback from using an online market research survey software, Twitter is a good place to start asking product research survey questions. On the other side, Twitter may not be the ideal place for conducting an online survey targeting customers who use a wheelchair.

The danger with using social media for data collection is adding bias into you market research process. Online survey tools can certainly help you avoid various types of survey biases, but you do still need to think through your survey methods and process no matter what marketing survey software you choose to create marketing surveys.