Online Marketing Research

According to new survey data from the Advertising Research Foundation (ARF), online survey findings are just as accurate as results from a telephone survey.

ARF conducted survey research using three different survey methods to reach this conclusion: 1,500 paper questionnaires, 1,000 telephone surveys using random-digit dialing and 100,000 web surveys using 17 different panel providers. However, the telephone survey sample did have it's biggest failure in the age of the respondents because of the increasing number of "cell-only" households.

When you're deciding between different survey techniques and research methods, don't let the common myth that telephone surveys yield more accurate survey results sway you from using online market research methods - such as conducting online survey research.

Joel Rubinson shared some of the survey data collected on his blog. You can read what he has to say here.