Online Marketing Research

When I think about Cvent Web Surveys software features I typically think of our robust contact database that allows you to track activity history and segment lists; our email marketing engine that allows you to send survey invitations; our libraries that allow you to quickly select pre-designed graphical templates, utilize pre-built survey question and responses to get their survey out the door quickly; and survey question logic ranging from sub-questions to skip and branch to pipe and finally other advanced logic.

However, I often overlook the fact that clients can customize the footer of their online survey questionnaires. It should be no surprise that we empower our users to use the footer associated with the graphical survey's template, create their own footer image and add footer text. A survey should reflect your brand, from the header to the footer and throughout the graphical layout of the survey. Some survey companies force survey designers to have their default footer on the bottom of every survey. Instead, we give survey designers complete freedom over the online survey's design.

So what might you even want to put in your customized footer? I would tell you it depends on the type of survey you're doing. If you're offering an incentive to generate survey responses, you may want to include a link to any restrictions or contest rules. If you're collecting personal information in the survey, it may be important to include your organization's privacy policy. If you're conducting a branded survey (versus a blind survey), company logo and other information may go in the footer of online market research or customer surveys. Want your survey footer to exactly match your website's footer? Go for it. Being able to match your survey templates to your website is one of the reasons to chose our web survey solution.

Ready to get started building your own online survey with a customized footer? Sign up for our free trial account and get started today.