Completing a study is just the first step in the market research process. A good researcher knows there is plenty of work left to be done analyzing survey data and taking action on survey results.
Stay in touch with the client and schedule presentations of the research. If you have a client contact assigned to the project, go over the preliminary survey data to see what key findings they feel are the most important to share. Create presentations around these key findings. You can also create separate market survey reports for different groups within the same company.
For example, if you have just completed a large product survey that includes feedback on customer satisfaction, the client may want a presentation simply on customer feedback for their customer service team.
A good researcher also has an eye for finding problems. If you notice an area for improvement in the course of your market research analysis, propose a solution to that problem for the client. Take this market research survey example, customers complain about being on hold too long when calling customer service. You could propose several ideas from hiring more staff to setting time goals for staff to talk to customers.
Even though the client may not agree with your solution ideas, ignoring problems you identify through the research is a bad idea. The client is paying you to compile and analyze research data, and they will likely appreciate all your efforts even if the information does not fit in with their current business plan.
Stay in touch with the client and schedule presentations of the research. If you have a client contact assigned to the project, go over the preliminary survey data to see what key findings they feel are the most important to share. Create presentations around these key findings. You can also create separate market survey reports for different groups within the same company.
For example, if you have just completed a large product survey that includes feedback on customer satisfaction, the client may want a presentation simply on customer feedback for their customer service team.
A good researcher also has an eye for finding problems. If you notice an area for improvement in the course of your market research analysis, propose a solution to that problem for the client. Take this market research survey example, customers complain about being on hold too long when calling customer service. You could propose several ideas from hiring more staff to setting time goals for staff to talk to customers.
Even though the client may not agree with your solution ideas, ignoring problems you identify through the research is a bad idea. The client is paying you to compile and analyze research data, and they will likely appreciate all your efforts even if the information does not fit in with their current business plan.
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