MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

[Infographic] Free Survey Tools vs. Paid Survey Solutions

If you’re looking to build a survey to collect feedback, you might find yourself searching phrases online such as ‘free survey creation,’ ‘free survey tools’ or something along those lines. And guaranteed, numerous options will appear in your search results. With so many free survey tools at your...read more

Put Your Happy Guests on TripAdvisor

What is the first thing you do before booking a hotel? If you’re like me, I always go to TripAdvisor to see how other travelers rate the hotel. Cleanliness is my big thing, so if there’s negative reviews about the cleanliness of the hotel in general, I’m onto my next hotel to research. Online...read more

Swipe Right: Survey Lessons from Tinder

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene for better or worse. And it’s really a simple concept. The app integrates with Facebook, pulling in users’ Facebook...read more

Inspiring Leaders: What’s the Secret?

Employee engagement is a hot topic these days and not in a good way. A recent study by Gallup uncovered that seven out of 10 employees have “checked out” and/or are "actively disengaged." This statistic is alarming ‒ only about 30% of your workforce is engaged? Scary thought. This got me thinking...read more

Comment Card Fail: Restaurants

I was listening to the radio this morning and the show hosts were talking about a comment that was left on a comment card. If you’ve ever been to an Outback Steakhouse (locations worldwide), you know it is an Australian themed restaurant, most famous for its bloomin’ onion and other Aussie-Tizers...read more

Steve Jobs: Customer Service Agent

Today, Apple – Live introduced the next line of Apple products to the world from their home base in Cupertino, California. Products that seem…a little familiar.  It’s not exactly outrageous to say Apple’s innovation streak has cooled in the years since Steve Jobs left us, but in many ways he still...read more

The Truth is Out There. You Just Have to Listen

The louder an audience’s voice, the better. Listening to your customers is a key to success. One audience that is particularly efficient at getting their voices heard is nerds. They’re a big audience (herd of nerds?), and are the backbone of the underground community that turns “cult” classic TV...read more

Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more
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