by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by November 19, 2012
There is no doubt that our job as market researchers has become
easier due to the advent of online questionnaire design. The tools
available to us now have also made it less challenging to create
surveys that are engaging to the respondent which benefits the
overall quality of the data we collect....read more
by November 14, 2012
Incentives have become the necessary evil in marketing and other
forms of survey research. In the days of old it was common to send
out a single dollar with a mailed survey to encourage participants
to complete their survey. As data collection methods have evolved
toward online survey platforms the...read more
by October 12, 2012
One of the great advantages of an online survey platform is its
ability to easily create gridded questions. Commonly known as grids
these questions are actually several questions which all use a
common scale. A Likert scale is a good example where respondents
are asked to rate their level of...read more
by September 13, 2012
Making your survey dynamic is one of the easiest ways to engage the
respondent and make his or her experience more memorable. Why is
that critical to your success? Engaged respondents are more apt to
provide robust opinions and make it through to complete the survey.
After all, as market researchers...read more
