Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your audience...read more

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

With Christmas only 8 days away, you know the big man is doing his final check on his Naughty and Nice lists. This week Jimmy Kimmel was doing his part to help Santa identify the Naughty and Nice kids. If you didn't catch that episode, check out this short video:   Like Jimmy, Consumer Reports is...read more

Online survey tools have dramatically expanded the researcher’s ability to customize the survey a respondent sees. This is critical for enhancing engagement, and in theory, increasing the accuracy and validity of the data. The logic tools available with feedback management software platforms, such...read more

If there's one thing Wikileaks has taught us, it's that security is important. Now, you may not have to warn employees they'll be fired if they read the leaked classified documents like the U.S. Government has done, but chances are, you have classified information you don't want leaked.Survey data...read more

We all know how important listening to customer feedback is, but we don't all do it. Since I work at an online survey software company, it makes sense that when I was wondering how many people who read this blog are currently conducting customer surveys that I'd immediately want to poll our website...read more

If you're new to the world of creating surveys for your customers or employees, chances are you may be unsure about where to begin in your search for the right survey software. From creating questions to managing your contact information and understanding your results, the software you choose can...read more

For so many online retailers, one of the most important pieces of growing business is strengthening existing web stores. With a survey software that helps these retailers collect feedback immediately after purchases, it's easy to gain valuable consumer insights into how to improve websites and web...read more

Creating a Complete Website Experience How do you make visiting your website more than reading text and looking at images? By finding a software that helps you design and create public online polls, you can make your URL a place where users consistently return to vote on what's cool, what they like...read more