by December 12, 2012
Marketing as we know it is comprised of two primary functions –
customer acquisition and customer retention. Much of the effort
skews toward acquisition and its numerous strategies for lead
generation, nurturing and eventual hand-off of qualified leads to
sales. The volume of companies selling CRM...read more
by February 1, 2012
Two weeks ago we began to explore how the 7 Habits of Highly
Effective People can apply to the big, wide-world of
training. Today we continue the journey, starting with habit
four.(Curious about what habits one–three look like
through the eyes of training? Check it out!)HABIT #4—Think
Win/Win...read more
by January 12, 2012
Almost three years ago, I wrote an article on how to analyze
open-ended questions faster with a quick excel trick. It is still a
very popular post, and I answer a lot of questions every month
(particularly on Step 2!) about how to do it affectively. The main
reason it's so popular is because...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by August 1, 2011
In consumer and B2B marketing research simply knowing a respondent
is 'unsatisfied' leaves an unsatisfied feeling for most
researchers. It is now possible within the Cvent survey platform to
launch a sub-question driven by a response to a matrix question.
This triggers an immediate follow up...read more
by July 5, 2011
Most of us have been through training, whether it be for a job or
volunteer work or something else. If you have ever been through
training then perhaps you have been asked to fill out a training
survey form. Often times the purpose is to ask new hires or
new workers about the training itself and...read more
by May 12, 2011
Have you ever felt like customers are singing NSync's Bye Bye Bye
because of their experience with support or maybe you've sung it to
a company in the past? I know I have! It's not a secret customers
don't renew/repurchase because of poor customer support. Some
research has dissatisfied customers...read more
by February 24, 2011
This morning, Cynthia posted about the importance of conducting
post-training surveys for new employees. While training
"satisfaction" surveys are certainly a good idea six months after
training to evaluate the impact and success of your organization's
training programs. Surveys have other...read more
by February 23, 2011
I have a friend who recently began a new job and went through
company training. It was the first time she recalls having
company training and said that it was very helpful in getting her
up and running in her new role. Many HR departments arrange
for personnel training but do not often survey the...read more
by December 17, 2010
At the end of every year, we often find ourselves looking back, and
looking forward. Here's a glimpse into how Google saw 2010: Thanks
to Chris Brogan for sharing this video. 2010 was the beginning step
toward an economic recovery. I believe 2011 will continue to march
to that beat. Hopefully this...read more
